~ Classic Bollywood characters like Veeru, Jai and Gabbar will now entertain a whole new generation of kids in through a series of animated TV movies ~
Mumbai, January 22, 2015 – POGO, Graphic India and Sholay Media and Entertainment have announced that they will bring “Sholay Adventures,” an animated reinvention of the beloved classic, to the small screen. The first movie in the series will premiere on POGO on Monday, January 26th at 12pm.
Sholay Adventures will be the first of four television animation films that introduce Jai and Veeru in new and mischievous kid avatars. Parents will remember the enduring qualities of friendship and loyalty from the original film, while kids will experience heroes like Jai and Veeru for the very first time. Sholay Adventures will bring together two generations in a new fun adventure.
Commenting on this partnership, Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd. said, “With POGO, we have always strived to create local content that resonates with Indian kids. By partnering with Graphic India and Sholay Media Entertainment to reinvent an iconic movie like Sholay, we hope to engage and entertain not only kids but also parents.”
“Sholay is beloved by millions of people across the country. We are thrilled to be working with Sholay Media and Entertainment and POGO to take these iconic characters into exciting new stories through animation for the first time,” commented Graphic’s Co-Founder & CEO, Sharad Devarajan “The legendary friendship of Jai &Veeru has captivated generations. Now, with this fun and action-packed, kids animation, both fathers and sons will be able to experience Sholay in a whole new way together.”
Veeru and Jai are back! As 10 year olds working for Thakur Uncle’s secret SHOLAY police agency, they’re on a mission to stop Gabbar Singh and his villainous group of monsters and criminals known as the Fright Force! The fate of the world is in the hands of these two best friends! The animated films take the well beloved characters that populated the original Sholay movie and reinvents them in a fun animated way for kids.
Devarajan is an Executive Producer of the animated film with Sascha Sippy, Chairman of Sholay Media and Entertainment. The new animated look of the beloved movie characters were created by Graphic India’s SVP Creative, Jeevan J. Kang with the script for the animated series written by acclaimed writer, Alok Sharma, a lead writer on Cartoon Network’s originally produced hit series, Roll No. 21.
Beyond animation, Graphic India and Sholay Media and Entertainment will also introduce books, merchandise and other products for kids based on the new Sholay Adventures.
ABOUT TURNER INTERNATIONAL INDIA
A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner’s news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB. The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.
Catering to the generation of kids who bounce higher, play smarter, think louder and dream bigger, POGO is Turner’s only-for-India kids’ entertainment network that was launched on January 01, 2004. POGO is amongst India’s leading kids’ channels featuring animated and live action content spanning multiple genres from comedy and art to games and curiosity. www.pogo.tv is a hugely popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO.
ABOUT GRAPHIC INDIA
GRAPHIC INDIA is a character entertainment company focused on creating leading characters, comics and stories through mobile and digital platforms.Founded by media entrepreneurs SharadDevarajan, Gotham Chopra and Suresh Seetharaman, Graphic India is owned by U.S. comic book Company, Liquid Comics and CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG). The company’s partners and investors bring together decades of experience in building businesses in character entertainment, media and India.
Graphic believes that India is home to some of the most creative talent in the world, with more than 500 million people under the age of 25 and more than 850 million mobile phone users in the country. The Company’s mission is to create enduring stories and heroes that foster the imaginations and fuel the inspirations of a new globalized generation of youth in both India and around the world.
Graphic’s stories include, Chakra: The Invincible, the first superhero for India from legendary creator Stan Lee which premiered on Cartoon Network India and has received over 30 million views around the world through ToonsTV available through the hit Angry Birds app; ; 18 Days, a reimagining of the great eastern epic, the Mahabharata, by acclaimed graphic novel creator, Grant Morrison which was launched as an animated digital series in partnership with YouTube India; Devi, a female superhero from acclaimed filmmaker, ShekharKapur; Titans, The Leaves and The Sadhu, allcurrently in development as Hollywood feature films and numerous other heroes and stories.www.GraphicIndia.com