Mumbai, 26th February, 2015- AVIAREPS, the world leader in tourism and airline management, has been appointed by PROMPERÚ (Export and Tourism Promotion Board) as its representative in India, to target the growing number of Indian outbound travelers to South America. With immediate effect, AVIAREPS India will be responsible for carrying out all Sales, Marketing, and Public Relations activities in India on behalf of the destination.
Commenting on the alliance, the Minister of Foreign Trade and Tourism (MINCETUR) and President of the Export and Tourism Promotion Board (PROMPERÚ), Ms. Magali Silva Velarde-Álvarez, said “India is an important potential market for Peru to which we are beginning negotiations towards a bilateral Free Trade Agreement. Both countries are historically similar since they are land of millenary civilizations”.
On the other hand, Mr. Joseph Fernandes, General Manager, AVIAREPS India mentioned, “We are looking forward to introducing PROMPERÚ to the Indian travel trade. Peru is one of the most exciting and unique destinations one can visit and we at AVIAREPS will constantly focus on showcasing the best of Peru to the vast and continuously growing outbound Indian market.”
AVIAREPS India will work closely with PROMPERÚ to strengthen Peru’s position within the Indian travel trade and enhance its awareness in India. The tourism marketing and public relations firm will conduct training seminars for the travel trade and organize familiarization trips to Peru. It will function as PROMPERÚ’s press office in India, helping to increase awareness and generate interest in one of the leading holiday destinations in South America.
Peru is located in the west of South America, and has borders with Brazil, Bolivia, Colombia, Ecuador and Chile. Land of the Inkas, one of the millenary civilizations of the world, Peru’s greatest archeological patrimony is Machu Picchu, declared Cultural Patrimony of Humanity by the UNESCO and elected one of the New Seven Wonders of the World. It also has been considered as one of the 17 mega diverse countries in the world by the United Nations Environmental Program (UNEP), thanks to its geography, which divide the country by altitude into coast, mountains and jungle.
In the past 5 years, the percentage of Indian tourists in Peru has doubled and, during the last year it has increased by about 12% between 2013 and October 2014, according to PROMPERÚ’s official numbers.
About AVIAREPS India
AVIAREPS, the world’s largest aviation & Tourism Sales, Marketing and PR Company in terms of subsidiary networks, launched its India operations in 2004. AVIAREPS India aims to meet the growing demands of the aviation and tourism representation market in India. Currently AVIAREPS India represents a number of travel and tourism products some of which include The Welsh Government, Visit Wales, VISIT FLORIDA, Rhaetian Railway (RHB), Engadin St. Moritz, Davos Klosters, Disney Destinations, Tourism Toronto, SIXT Rent a car, airberlin, Air Namibia, Xiamen Airline, etc.
PROMPERÚ is an agency of the Ministry of Foreign Trade and Tourism, responsible for the Promotion of Peru in exports, tourism and country brand. Its mission is to enhance Peru in the global scene by promoting the nation’s image as a tourist destination and producer of value added products, thus contributing to the nation’s sustainable and decentralized development.