Rio Tinto celebrates Indian wedding season with new jewellery collections

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riotinto bunder19 November 2014
Rio Tinto’s flagship diamond jewellery initiative in India, Nazraana™, has celebrated the arrival of seven newly launched collections in a unique Indian wedding procession.
On the eve of the much awaited India wedding season, an exotic wedding procession known as a “baraat”, has delivered the diamond jewellery collections to the Reliance Jewels’ showroom in Lucknow, the capital of the Indian state of Uttar Pradesh.
The seven new collections – Love, Infinity, Heritage, Spirituality, Contemporary, Floral and Men’s Luxury – were received by Yami Gautam, Bollywood actress and Brand Ambassador for Nazraana™.

Rio Tinto Diamonds India representative office manager, Vikram Merchant, who is responsible for the Nazraana™ initiative said, “Indian weddings are not just a union between the bride and groom but a coming together of two families from near and far. The beautiful new Nazraana jewellery collections will provide a lasting memento of gratitude and love for family and friends on these important occasions.”

Nazraana™ provides affordable gifts for the many Indian festive and celebratory events with the tagline “The heart that gifts a diamond shines like a diamond.”