30 October 2014
Rio Tinto has released its latest television campaign to support Nazraana™, its flagship diamond jewellery initiative in India.
The Nazraana™ brand takes its reference from royal gift giving rituals of past eras and comprises collections of diamond jewellery gifts for all celebratory occasions.
Rio Tinto Diamonds India representative office manager Vikram Merchant who is responsible for the Nazraana™ initiative said “The television advertisements celebrate the gift giver and evoke the delight of diamond jewellery gifts that is enshrined in the tagline ‘The heart that gifts a diamond shines like a diamond’.”
The television advertisements will be shown throughout the 2014 festive season in India.
For further information on Nazraana contact: www.nazraanajewellery.com