Soch launches two new exclusive collections of ethnic wear

~ A spectacular range of stylish kurtis, salwar kameez, sarees and tunics ~

Soch - Core Tunics collection

India, August 24th, 2016: Soch, India’s leading ethnic wear brand that mirrors the new age woman has unveiled their new collections – ‘Meher’ and ‘Core Tunics’. Designed exclusively for the fashionable woman of today, the debut Meher collection comprises kurtis, salwars and sarees while the Core Tunics collection offers a complete wardrobe of trendy tunics which are functional yet fashionable. This collection comprises of assortments in different fabrics, bright colours, fresh cuts and designs with exquisite embroidery and distinctive patterns.

Soch- Meher collection Soch__Meher collection Soch_Meher collection

The ‘Meher’ collection features kurtis with contemporary yet ethnic prints in abstract, geometric, paisley, floral patterns and digital prints. The hues are varied – beige, black, red, orange yellow and blue and give an elegant appeal on khadi cotton and rayon fabrics. If you have a festive occasion to attend, the Meher range of salwar kameez is just what you are looking for. Whether it is an anarkali suit or a churidar suit or a sherwani style, there is something for everyone. Featuring products in alluring colours and designed in comfortable fabrics such as chiffon, georgette, chanderi, net and cotton-silk to create ready to wear over all looks with chic feminine detailing. The saree collection makes heads turn withs exquisite designs and fabrics that are decorated with gorgeous embellishments. Rich hues of turquoise, royal blue, deep red, pink and gold dominate the colour scheme. The price range varies between Rs. 798 – Rs. 6998

The ‘Core’ collection comprises tunics in hues of royal blue, pearl white, teal, magenta, maroon, beige and in many other appealing colours, each beautifully tailored with the promise of a chic new look for the office. The tunics range houses straight cut tunics in trendy box pleats and with classy buttons. Smart pin tucks adorn several of the pieces, making the collection ideal for office wear. Priced at just Rs. 798/-

The collection is available at all Soch outlets and in www.sochstudio.com

Soch -- Core Tunics collection Soch - Meher collection Soch -- Meher collection

About Soch

Soch launched its first exclusive outlet in February 2005, committed to fashionable range of designer wear for women at affordable price. The company based out of Bangalore, has 70 stores  across India at convenient locations in Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Vijayawada Belgaum, Visakhapatnam and Gulbarga. Mumbai, Thane, Pune, Kolhapur, Lucknow, Indore, Bhopal, Patna, Cuttack, Delhi and Nellore.

Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like sarees, salwarkameez, kurtis, kurti suits, readymade blouses and bottoms. For more information, please visit www.sochstudio.com

 

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