The campaign focuses on Trane HW4 Interactive air conditioning solutions for residential segment
New Delhi, 20 April, 2017 – Trane, a global leader in heating, ventilation and air conditioning systems (HVAC), today launched “Cooling Super Hero” radio campaign which focuses on Trane’s air conditioning solutions for residential segment. The radio campaign emphasizes on the Trane Interactive next generation air conditioner series. The Series offers interactive features that will optimize performance and enhance comfort, while providing energy savings, reliable indoor air quality and overall superior system performance.
The radio campaign will go live across six cities including Delhi-NCR region, Ahmedabad, Indore, Chennai, Cochin and Calicut from 11th April 2017.
Sanjeev Seth, Country Leader – HVAC and Transport, India and SAARC Markets said “Our new radio campaign ‘Cooling Super Hero’ emphasizes comfortable and healthy living in your home with the Trane Air Conditioner products in an Interactive and Inverter series. With Trane Interactive ACs, this summer customers can control their air conditioners from anywhere in the house using a smart remote that displays energy meter and Trane Mode that sets temperature intelligently to ensure customers are comfortable. Trane being an established commercial partner with a strong presence across airports, commercial building, malls, theatres, hospitals, etc. will now focus on the residential segment with its next-generation products. We hope to be an integral part in transforming Indian homes.”
The new radio campaign is being promoted through leading social media platforms such as Facebook, Google, etc. The commercial can be heard in the following time slots 7:00 hrs- 11 :00 hrs and 1700 hrs- 22:00 hrs
Trane, a brand of Ingersoll Rand, has been named America’s Most Trusted Heating, Ventilation, & Air Conditioning (HVAC) System by Lifestory Research for the third consecutive year.
About Trane, a brand of Ingersoll Rand
Ingersoll Rand (NYSE:IR) advances the quality of life by creating comfortable, sustainable and efficient environments. Our people and our family of brands—including Club Car®, Ingersoll Rand®, Thermo King® and Trane®—work together to enhance the quality and comfort of air in homes and buildings; transport and protect food and perishables; and increase industrial productivity and efficiency. Ingersoll Rand products range from complete compressed air systems, tools and pumps to material and fluid handling systems. The diverse and innovative products, services and solutions enhance our customers’ energy efficiency, productivity and operations. We are a global business committed to a world of sustainable progress and enduring results. For more information, visit www.ingersollrand.com or www.ingersollrandproducts.com.
Trane solutions optimize indoor environments with a broad portfolio of energy efficient heating, ventilating and air conditioning systems, building and contracting services, parts support and advanced control. Trane, a global leader in heating, ventilation and air conditioning systems (HVAC) has launched a range of Interactive Air conditioners & Interactive electronic locks for the India market. Trane has launched products powered by the innovative ‘Trane Interactive Technology’ for Indian consumers by offering new levels of home comfort and security. For more information visit www.traneindia.com
About Ingersoll Rand India
Ingersoll Rand is committed to India and is implementing strategies for product innovation and design for Industrial Technologies; Food Safety; Energy Efficiency and Sustainability. The company is based out of 21 locations in the country. Ingersoll Rand believes that Innovation for emerging economies is critical for products to succeed in these markets. The company has two world class manufacturing facilities at Naroda and Sahibabad; and Engineering and Technology Centers at Bangalore and Chennai. Ingersoll–Rand (India) Limited is listed on the National Stock Exchange of India and the Bombay Stock Exchange. For more information, visit www.ingersollrand.co.in.