at the very Core of it all … is Content!
Swapna visits adidas’ Athlete Services Lab in Germany HQ for a detailed footwear analysis adidas to provide her with customized footwear for her 6-toed feet New Delhi, November 5th, 2018 – After announcing deals with sprinter Hima Das and football club Real Kashmir FC, adidas India continued to add to their partnerships by …
Frankfurt/Herzogenaurach, September 10, 2018 – One of the most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas announced the extension of their partnership. adidas will remain the Official Supplier of the world’s largest sports federation until 2026. DFB President Reinhard Grindel and Kasper Rorsted, adidas CEO, look forward to continuing …
~ adidas women’s apparel will now also be available at 16 Lifestyle stores across India~ Gurugram, December 08, 2017: adidas announced the launch of ‘shop-in-shop’ outlets at Lifestyle stores to strengthen its consumer outreach in women’s category. It inaugurated the first such outlet today in MGF Metropolis, Gurugram in the presence of renowned boxing …
September 4, 2017 Herzogenaurach / Montréal – adidas announced today that as of September 1 it has formally completed the previously announced divestiture of its CCM ice hockey business to a newly formed affiliate of Birch Hill Equity Partners. The divestiture of CCM Hockey does not impact the company’s financial outlook for the current year. …
Herzogenaurach May 10, 2017 Herzogenaurach, Germany / Carlsbad, California – adidas announced today that it has entered into a definitive agreement to sell its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP for a total consideration of US$ 425 million, around half of which will …
Herzogenaurach, May 4, 2017 Major developments in Q1 2017: Currency-neutral revenues increase 16% Gross margin declines 0.2pp as a result of anticipated FX headwind Operating margin improves 0.9pp to 11.1% Net income from continuing operations grows 30% to € 455 million Basic EPS from continuing and discontinued operations up 29% to € 2.26 …
July 28, 2016 Herzogenaurach – The adidas Group today announced preliminary results for the second quarter of 2016. Group revenues increased 21% on a currency-neutral basis and 13% in euro terms to € 4.4 billion. As a result of a higher gross margin as well as operating expense leverage, Group operating profit increased …
The Most Significant Partnership Ever Created Between an Athletic Brand and a Non-Athlete Los Angeles, June 29, 2016 – Today, adidas announced the cementing of its long-term relationship with creative pioneer Kanye West in the launch of adidas + KANYE WEST, a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport. …
Paris/Frankfurt/Herzogenaurach, June 20, 2016 – One of the longest and most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas officially announced the extension of their long-term partnership. DFB President Reinhard Grindel and Herbert Hainer, CEO of the adidas Group, confirmed in Paris that adidas will remain the Official Supplier of …
Herzogenaurach, May 24, 2016 – adidas today announced that its industry-changing SPEEDFACTORY is all set to go commercial in Germany. The new SPEEDFACTORY facility will begin large-scale production in 2017. “As a sports company we know that Speed wins. That’s why we defined Speed as one of the key choices of our strategic business …