adidas Archive

adidas signs heptathlete and Asian Games 2018 Gold medalist Swapna Barman

  Swapna visits adidas’ Athlete Services Lab in Germany HQ for a detailed footwear analysis adidas to provide her with customized footwear for her 6-toed feet   New Delhi, November 5th, 2018 – After announcing deals with sprinter Hima Das and football club Real Kashmir FC, adidas India continued to add to their partnerships by

adidas and DFB extend partnership until 2026

Frankfurt/Herzogenaurach, September 10, 2018 – One of the most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas announced the extension of their partnership. adidas will remain the Official Supplier of the world’s largest sports federation until 2026.  DFB President Reinhard Grindel and Kasper Rorsted, adidas CEO, look forward to continuing

adidas partners with Lifestyle International Pvt. Ltd.

  ~ adidas women’s apparel will now also be available at 16 Lifestyle stores across India~ Gurugram, December 08, 2017:  adidas announced the launch of ‘shop-in-shop’ outlets at Lifestyle stores to strengthen its consumer outreach in women’s category. It inaugurated the first such outlet today in MGF Metropolis, Gurugram in the presence of renowned boxing

adidas Completes Divestiture of CCM Hockey

September 4, 2017 Herzogenaurach / Montréal – adidas announced today that as of September 1 it has formally completed the previously announced divestiture of its CCM ice hockey business to a newly formed affiliate of Birch Hill Equity Partners. The divestiture of CCM Hockey does not impact the company’s financial outlook for the current year.

adidas to sell TaylorMade, Adams Golf and Ashworth to KPS Capital Partners

Herzogenaurach May 10, 2017   Herzogenaurach, Germany / Carlsbad, California – adidas announced today that it has entered into a definitive agreement to sell its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP for a total consideration of US$ 425 million, around half of which will

First Quarter 2017 Results: adidas records strong start into the year FY 2017 outlook confirmed

Herzogenaurach, May 4, 2017    Major developments in Q1 2017: Currency-neutral revenues increase 16% Gross margin declines 0.2pp as a result of anticipated FX headwind Operating margin improves 0.9pp to 11.1% Net income from continuing operations grows 30% to € 455 million Basic EPS from continuing and discontinued operations up 29% to € 2.26  

adidas Group announces preliminary results and increases 2016 financial outlook

July 28, 2016   Herzogenaurach – The adidas Group today announced preliminary results for the second quarter of 2016.   Group revenues increased 21% on a currency-neutral basis and 13% in euro terms to € 4.4 billion. As a result of a higher gross margin as well as operating expense leverage, Group operating profit increased

YEEZY – adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST

The Most Significant Partnership Ever Created Between an Athletic Brand and a Non-Athlete   Los Angeles, June 29, 2016 – Today, adidas announced the cementing of its long-term relationship with creative pioneer Kanye West in the launch of adidas + KANYE WEST, a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.

adidas and DFB extend partnership until 2022

Paris/Frankfurt/Herzogenaurach, June 20, 2016 – One of the longest and most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas officially announced the extension of their long-term partnership. DFB President Reinhard Grindel and Herbert Hainer, CEO of the adidas Group, confirmed in Paris that adidas will remain the Official Supplier of

adidas expands production capabilities with SPEEDFACTORY in Germany