advertising Archive

Millennials and baby boomers feel better represented by the media than by advertising

New YouGov research also reveals social media is missing a trick by ignoring baby boomers [YouGov News, Philippines] Millennials and baby boomers in the Philippines feel they are represented better by the media than by advertising, according to new YouGov Omnibus research. The online survey comparing the opinions of respondents born between the mid-1940s and

Zen and the Art of Azure Communications – Tristha Sharma

One Month. Thirty days. Not even 25 days in office. Yet, I am a changed person, looking at the new me every time I look into the mirror. A new me in a million small things, that have made such a big difference in my life. Call it the funniest thing if you may, but

India steel-ing the advertising march – Anup Kumar Agarwalla

Pardon me if my figures are not bang on, for I am neither an expert in steel, nor an economist with a major in statistics. I am an ad guy and the figures that I quote are NOT to flaunt my knowledge, but to underscore basic points that have occurred to me as an advertising

It’s an Ad, Mad World! – Anup Kumar Agarwalla

I routinely meet people who try to convince me that what I do for a living – help create dreams that my clients match their goods and services with – is really of no real consequence. That advertising, seldom if ever, create tomes that outlive even their purpose, forget about testing eternity. I will not

How Azure is the Advertising Sky in Kolkata?

The Multi Nationals, whose retainers had once fostered some of the most talented agencies in Kolkata have long gone. Entities that claim to have filled the void left by them, have not lived up to either their exacting standards or their willingness to reward creative work. Naturally, advertising as one understood it, is as dead

Azure: the colour of creativity

I was all of 22 when I had joined Azure, many summers back. An almost fresh graduate who had already worked in two reputed agencies, I too, had stars in my eyes, literally. A job to me meant economic independence – monthly pay cheques that would “empower” me to buy all those shoes I had

Workshop on Advertising, Branding and Leadership at iLEAD

Kolkata: iLEAD hosted a workshop on Advertising, Branding and Leadership with Mr Cherojit Goswami, Vice President of Ogilvy CommonHealth Worldwide.  The workshop was divided into three sessions. The first session called Advertising Mantras – Fun, Focused, Feisty and Flexible was of special interest to students aspiring for a career in advertising, PR and Media.  The

ZIRCA to sell advertising for MailOnline in India

Mumbai, September 6, 2016: ZIRCA, an independent digital solutions company, has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn, help expand the in-country reach of the world’s largest English language newspaper website. Currently reaching more than 238 million unique visitors across the globe every month, 6.7 million of whom are

SHERATON HOTELS IN THE SPOTLIGHT WITH NEW $100 MILLION GLOBAL MARKETING AND ADVERTISING CAMPAIGN

“Where Actions Speak Louder” Campaign Highlights Continuous Enhancements to Starwood’s Largest and Most Global Brand   Multi-Channel Effort Features Print Creative from Renowned Photographer Mark Seliger and First Sheraton Television Spot in Nearly a Decade STAMFORD, Conn.—September 9, 2015—Sheraton Hotels & Resorts today launched a $100 million multi-channel marketing campaign, which includes its first comprehensive

Social Media’s Top 10 Corporate Communication FAQs Answered – Chawm Ganguly

Social Media Corporate Communication – FAQ’s So you want to take your Client’s PR efforts into the realm of the Social Media? Great. But be prepared, even before they tell you that the means (read cost) will not justify the end, there will be questions galore. Here are the top 10 that I encounter on