Tag «advertising»

And God created Packaged Drinking Water – Chawm Ganguly

Water,water,everywhere Ever wonder how the multinationals and trans-nationals  of the world (not to forget our own walking-talking advertisements for Make in India) have already converted an “ubiquity” (something that is omnipresent) into a “commodity” that can be commercially exploited. Yes, we are talking of water here – packaged drinking water, if you may. I know …

15 Tweeter Truths of Social Media: Chawm Ganguly

Social Media is about your audience – not your consumers and definitely not about you or what you think You want to go to town with tall unsubstantiated claims about your virility? Buy a billboard. Use traditional media. SM is not for you. Nobody gives a damn. Move on and take that picture of your …

Become a good soul, the Social Media will follow

Social Media Marketing, like most things new, have its early adopters, early embracers and a whole world of people vaguely aware of the term – blind men shooting in the darkness on a moonless night. It is simple; it is easy to use and in its simplicity, incomprehensible to the corporate honchos used to their …