Anup Kumar Agarwalla Archive

Advertising Mistakes Banks Commit – Anup Kumar Agarwalla

We trust them with our life’s savings. We pay for their services, often through our noses. And, it is the money that they make off us, that is used to pay for those glossy ad’s that stare at you from the magazines, hoardings and television commercials. Naturally, the least that we can do, as loyal

10 things to look for in an advertising agency – Anup Kumar Agarwalla

You are looking for an Advertising Agency in Kolkata? God bless you! Go straight to and give us a call. We will do the needful. Thank You. Ah! You want to do it the Hard Way? No issues, here’s the easiest of the lot. Just search Google and come up with the names that

10 things our clients tell us  – Anup Kumar Agarwalla

Ah, a client meeting. My colleagues are all decked up, raring to win friends and influence people. As I look at them priming up for the pitch, I always, inevitably think up the way such conversation proceeds, with clients, and may their tribes increase, rarely, if ever, getting out of a kind of a loop.

Zen and the Art of Azure Communications – Tristha Sharma

One Month. Thirty days. Not even 25 days in office. Yet, I am a changed person, looking at the new me every time I look into the mirror. A new me in a million small things, that have made such a big difference in my life. Call it the funniest thing if you may, but

India steel-ing the advertising march – Anup Kumar Agarwalla

Pardon me if my figures are not bang on, for I am neither an expert in steel, nor an economist with a major in statistics. I am an ad guy and the figures that I quote are NOT to flaunt my knowledge, but to underscore basic points that have occurred to me as an advertising

It’s an Ad, Mad World! – Anup Kumar Agarwalla

I routinely meet people who try to convince me that what I do for a living – help create dreams that my clients match their goods and services with – is really of no real consequence. That advertising, seldom if ever, create tomes that outlive even their purpose, forget about testing eternity. I will not