Anup Kumar Agarwalla Archive

India steel-ing the advertising march – Anup Kumar Agarwalla

Pardon me if my figures are not bang on, for I am neither an expert in steel, nor an economist with a major in statistics. I am an ad guy and the figures that I quote are NOT to flaunt my knowledge, but to underscore basic points that have occurred to me as an advertising

It’s an Ad, Mad World! – Anup Kumar Agarwalla

I routinely meet people who try to convince me that what I do for a living – help create dreams that my clients match their goods and services with – is really of no real consequence. That advertising, seldom if ever, create tomes that outlive even their purpose, forget about testing eternity. I will not