at the very Core of it all … is Content!
Kolkata: iLEAD hosted a workshop on Advertising, Branding and Leadership with Mr Cherojit Goswami, Vice President of Ogilvy CommonHealth Worldwide. The workshop was divided into three sessions. The first session called Advertising Mantras – Fun, Focused, Feisty and Flexible was of special interest to students aspiring for a career in advertising, PR and Media. The …
A corporate brand is the sum total of several ideas. It encompasses your organization’s philosophy, culture, and approach to business as well as its reputation among its customers. A brand is reflected not just by the belief system of the top management but by each and every cog in the establishment’s wheel. For people who …
Gurgaon’s premier fashion institute, Institute of Apparel Management (IAM) and The Luxury League jointly organized an interactive session on ‘Luxury and branding’ for two hours at IAM’s premises, with an aim to promote the concept of Luxury and to initiate an environment conducive to creative thinking amongst like-minded people. It was a platform to exchange …
IDFC, India’s leading integrated infrastructure finance institution, today unveiled the brand identity, and announced the Board of Directors and Management team of its new entity, IDFC Bank.
Social Media Corporate Communication – FAQ’s So you want to take your Client’s PR efforts into the realm of the Social Media? Great. But be prepared, even before they tell you that the means (read cost) will not justify the end, there will be questions galore. Here are the top 10 that I encounter on …
-An educative session organised to understand the ROI of branding– New Delhi, February 12, 2015: Indian brands are at the cusp of an important evolution and the European school of thought in branding is gaining wide currency in India. Bearing this in mind, the Federation of Indian Chambers of Commerce & Industry (FICCI) is engaging …
Reveals Smart Ideas to Create a Difference at Exclusive International Master Class Mumbai, September 02, 2014: Dutch Branding and Design group Brand Dialogue is on a mission to change how branding is perceived in India. Brand Dialogue, that has helped sculpt brand identities for top Indian clients such as Flipkart, Metro Cash and Carry, …
Everything you always wanted to know about PR – but didn’t know whom to ask (Basav Bhattachayya, the Chairperson of PRCAI (East) and the Senior Adviser at Integral PR was adamant. I will have to make a presentation about Corporate Communications / PR – that too as someone who has felt the PR and the …
Q1. We have a website which is fairly informative. Isn’t that enough? A website is like a departmental store and the information contained therein is like the goods displayed on the shelves. But what good is a store if there are no customers? Customers are “web traffic”, the visitors to your website / store. Social …
Travails of the trade – irritants Social media marketers have to bear with 24 X7 Being a social media consultant isn’t easy. Some say, it’s like teenage dating – everybody wants to do it, but hardly anyone knows how to go about it. On the contrary, it’s more like appreciating arts: there are the Philistine, …