Pardon me if my figures are not bang on, for I am neither an expert in steel, nor an economist with a major in statistics. I am an ad guy and the figures that I quote are NOT to flaunt my knowledge, but to underscore basic points that have occurred to me as an advertising
SHANGHAI, July 11, 2017 /PRNewswire/ — Nielson’s latest survey shows that the younger generation parents are looking for products and brands that are unique and define their personalities. This is particularly true in apparel and accessories selection and purchase. Kids fashion in particular is one segment of the market that is highly affected. Clothing and
Truecaller excites In-App ad space by delivering over 100,000 clicks in a day New Delhi, India, May 31, 2017: Truecaller’s ad platform is taking a lead in the In-App mobile programmatic advertising by delivering nationwide scale and reach while also driving engagement with audiences. First year of the platform has seen leading businesses already keeping
Time-shifted viewing and next-generation broad cast solutions to take centre stage at CABSAT 2017 Content Consumption Disrupted with 71% of UAE residents streaming content online Dubai, UAE – CABSAT 2017 opens at Dubai World Trade Centre (DWTC) on Tuesday, March 21st, with more than 900 brands and companies coming to the show in
Exhibitors hit the mark by selling numerous vessels and generating business leads Dubai, UAE: Maritime businesses from the UAE and abroad are celebrating positive early sales at the Dubai International Boat Show and expect to close a number of deals as the five-day luxury leisure marine event wraps up its 25th landmark event.
Indian advertising market continues to lead with new growth prospects in 2017 With the start of the new business year, the 40th grand edition of Media Expo is all set to uncover a host of new-age, competitive media and marketing solutions for professionals from the media, marketing and corporate world. Indian ad spends are
SHANGHAI – May 26 – Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country. TraffiOPTI is a collaboration between Nielsen and China Telecom. By Leveraging online behavioral
Features Asia & India’s Most Admired Brands & Leaders New Delhi, 12thApril 2014: White Page International has recently released the research & jury based listing ofIndia’s 50 Most Admired Brands & LeadersandAsia’s 100 Most Admired Brands &Leaders 2015-16 The‘Most Admired Brands & Leaders’coffee table book which features the epic journey of prominent brands and leaders
Brand Hub provides first-of-its-kind insights to take control of the story around your brand October 28, 2015: Every day, millions of people Tweet about brands. Each Tweet has the potential to give advertisers new insights to better understand what customers, prospects, and influencers are saying, thinking, and feeling about their brand. To date, marketers haven’t
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