Tag «chawm ganguly»

How to sell social media to your boss – Chawm Ganguly

“How does one overcome the generation gap in Social Media” asked Animesh, a stud of a marketing youngster. “Convinced as I am about the efficacies of social media marketing, I just cannot convince my boss to allot me a budget to create our company’s presence in the social space. He seems to have a closed …

Coal’s Cruel Face – Chawm Ganguly

The media reports were chilling – a 150 member police force led by the local SP was attacked by the villagers who were allegedly defending a payloader they had earlier captured from a company. The company was  seeking to clear the overburden to access the coal seams that ran under the land the villagers were …

A to Z of Social Media – Chawm Ganguly

It’s a thriving, expanding new universe out there and those who are still uninitiated will do well to catch up with the terms. For, read my lips, sooner or later we will have to migrate to the new world. These are by no means the definitive guide to the alphabets and I have just randomly …

What will happen to Bengal?

“Dada, amader Bengal er ki hobe”? (What will happen to Bengal) ask haggard businessmen, (read Marwari businessmen) with anxiety writ large on their faces, wherever I go these days. And the reasons are not far to seek. The treasury is empty with the state hovering dangerously near bankruptcy.  The Government has walked out of the …