CMO Archive

Sachin Uppal, CMO, Play Games24x7 Talks Tough on Digital Ad Fraud

New Delhi, August 11th, 2017: Sachin Uppal, CMO, Play Games24x7 which has over 20 million players, has stepped up the battle against online ad-fraud to instill transparency, efficiency, and trust to its online advertising efforts. India today stands as the 2nd largest Internet using nation with the Indian online gaming industry to add 190 million

Myntra’s Fashion Show at Times Square New York In July!

  Myntra’s fashion show at the Times Square, New York  will set a benchmark in democratizing fashion with live engagement for Indian consumers, as they shop on the go   Bangalore, July 5th 2017: India’s leading destination for fashion online, Myntra is set to create a new wave in the dynamic fashion industry. Strengthening the

The Social Executive: Top Asia Pacific leaders say being active on social media is vital to success

TO THE NEW along with Amazon Web Services successfully decoded Digital Transformation through one of its kind events

New Delhi, 29 May 2017: TO THE NEW, a leading digital technology company, in association with Amazon Web Services, organized ‘Digital Transformation Summit’, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry. The event was held at Hotel Shangri-La, New Delhi on May 26, 2017. A remarkable

KFC launches the ultimate 5-in-1Meal box – with a Smart Toy that is a mini version of you!

 Limited Edition 5-in-1 I-Box available at select stores National, 17th March 2017: Bored of the same old QSR meals? With the same old collectibles?  Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch

SpiceJet gets a makeover – Introduces uniforms in ‘Red-Hot-Spicy’ avatar

  Gurgaon, 6 February, 2017: SpiceJet, the country’s favourite carrier, is going in for an image makeover with its strong workforce switching to a Redder, Hotter and Spicier new uniform beginning starting today. The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style. Inspired

eRideLite – A Mass Market Electric Bike for India, Crowdfunding on FuelADream

New Delhi Dec 2016: FuelADream, the Bangalore based crowdfunding platform announced the next generation electric bike called the “ eRideLite” in the city. The eRideLite team worked on creating an alternate mode of mass transportation, which is both affordable & sustainable. The team has been working on this project for the  last 4 years and

KFC launches add HOPE™ to fight hunger in India

– Aims to provide 20 million meals to underprivileged children by 2020 – May 13th 2016: KFC India has launched add HOPE™ – a program that aims to fight hunger in the country. KFC’s add HOPE ™ will create awareness and raise funds to provide meals to India’s underprivileged children through World Food Program (WFP),

Micromax breaks the 4G barrier in the Indian smartphone market

–          Strengthens the Canvas 4G range with Blaze 4G, Fire 4G and Play 4G launched at varied price points –          Introductory double data 4G offer for 6 months on the Airtel network   Kolkata, September 24, 2015: With an aim to disrupt the nascent 4G market, Micromax Informatics Ltd., today announced its strong focus on

Introducing Smaaash’d Nights feat. B.R.E.E.D, SICKFLIP and Kumail at SMAAASH on Friday, 20th March

March, 2015: Mumbai’s premier urban sports park, Smaaash presents a groovy new property ‘Smaaash’d Nights’ that focuses on live music and entertainment for patrons. Powered by Kruto and produced by BAJAAO, Smaaash’d Nights will be full on dance and music party, where some of the best artists in electronic music will perform live at the