at the very Core of it all … is Content!
~Organizes PUC drives across dealerships in association with SIAM~ ~Lake and Lake Maintenance Awareness in Bangalore ~ ~Wildlife Preservation and Tree Plantation Drive in Pune~ June 8, 2016: This World Environment Day, automobile giant General Motors will be organizing various activities related to environment safety and conservation with a pledge to spread awareness …
#PRBuddies of the World Unite – You have nothing to lose but your Release and a whole new Client to win! We are the Sultans of the Swing. We are the Spin Doctors. We are the Communicators par excellence. We are the weavers of the Webs that build and sustain the brands that our Clients boast of. We are your friendly …
Everything you always wanted to know about PR – but didn’t know whom to ask (Basav Bhattachayya, the Chairperson of PRCAI (East) and the Senior Adviser at Integral PR was adamant. I will have to make a presentation about Corporate Communications / PR – that too as someone who has felt the PR and the …
“I head the Corporate Communications Department of a mid-sized limited, listed entity dealing in commodities. My questions are simple: How do “traditional” corporate communications make the transition into the social media space? We already mail our releases to the media, do we also need to post it in facebook? How do we ensure more visibility …
Travails of the trade – irritants Social media marketers have to bear with 24 X7 Being a social media consultant isn’t easy. Some say, it’s like teenage dating – everybody wants to do it, but hardly anyone knows how to go about it. On the contrary, it’s more like appreciating arts: there are the Philistine, …
What is at once the lightest and the heaviest thing in the world? Stock prices. For, even imaginary rumors can lift them and when they fall, even Hercules cannot hold them. The bulls, eternal optimists, are on a perpetual struggle to push prices up, while the mauling bears throw their weight behind efforts to hammer …
I have been fortunate to have seen the heady world of Corporate Communications from both sides – as a journalist doing the beat and as a communicator facilitating the process of information dissemination. This long journey spanning decades has culminated and taken the form of this book and i am sure colleagues will enjoy going through …