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Der Schrei der Sozial (the Scream of Social), Part II – Sumanta Adhikary

I received so many responses to my earlier piece that I was, honestly overwhelmed. I had written the earlier one in a lark, penning thoughts even as I had smirked at the quirks of life, with tarry a thought about audience response. What I had forgotten, was the all pervasive reach of social media –

Der Schrei der Sozial (the Scream of Social), Part I – Sumanta Adhikary

They are short, pithy statements that have been bequeathed to us by the ancients. Statements – call them sermons if you may, that are sweeping in nature, but precise in their message. Yes, I am talking about proverbs – ditties of advice that are based on common sense, are born out of experience and expresses

The Quint is Largest Mainstream English News Publisher On Facebook Video; Crosses Unique Reach of 50 Million on Facebook every Month

New Delhi, 24th July: Leading digital journalism company, The Quint, has crossed another significant milestone in Digital Video Publishing. According to Vidooly’s June report on Indian Facebook video publishers, The Quint is among the largest New Age News Platforms in India, with over 18 Million views. It was also rated as the 3rd most popular

Twitter leads Facebook and Instagram in B2B channel initiatives, according to Pulp Strategy’s Future of Content 2017 report

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%) and Instagram (18%) by garnering the approval of 47% marketers   New Delhi, 18 July, 2017: 75% of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56% respectively for the

Giving People More Control Over Their Facebook Profile Picture – Aarati Soman, Product Manager, Facebook.

June 22, 2017: Part of our goal in building global community is understanding the needs of people who use Facebook in specific countries and how we can better serve them. In India, we’ve heard that people want more control over their profile pictures, and we’ve been working over the past year to understand how we

The Social Media Butterflies – Chawm Ganguly

Do women, especially women in India, approach the social media differently when compared to their male counterparts? Innocuous as it may seem, it is indeed a trick question for various reasons. For one, those asking the question are primarily marketers who want the answer to push whatever they are selling. Secondly, and more importantly, because

NIELSEN LAUNCHES DIGITAL AD RATINGS IN HONG KONG

  Nielsen Digital Ad Ratings Brings Accountability and Accelerates Growth of Hong Kong’s Digital Advertising Market   Hong Kong – March 7, 2017 – Nielsen (NYSE:NLSN) today announced the launch of Digital Ad Ratings in Hong Kong in collaboration with Facebook, further expanding the solution’s global footprint and setting the industry standard for digital campaign measurement. Digital Ad

50 shades of growing old – Chawm Ganguly

Happy New Year, all ye pilgrims. As we settle back in our desks, let us for once forget about demonetisation and all that hogging our attention and haggling us as conversation magnets – that’s so last year . Dump them as the broken promises (or unhonoured promissory notes) that they were – let us instead focus

Nomophobia: the portend of things to come – Aditi Ganguly.

Social media and emerging trends in Psychology The machines have risen. We live in a world that is increasingly connected, device driven and digitally convenient. And, if I am not wrong, more Indians have mobile phones than access to a toilet. Now, this awe inspiring mobile penetration is not a bad thing, considering how easy

GIGABYTE India Facebook Launches ‘Designer’ Contest

Mumbai, India – June 28, 2016 – Coinciding with the launch of its new Designare motherboard series in India, GIGABYTE Technology (India) Pvt. Ltd., a leading manufacturer of motherboards and graphic cards, has launched a Facebook contest that tests the graphic designing skills of participants. Titled The GIGABYTE ‘Designer’ Contest, the event is open till