Freedom Archive

It’s an Ad, Mad World! – Anup Kumar Agarwalla

I routinely meet people who try to convince me that what I do for a living – help create dreams that my clients match their goods and services with – is really of no real consequence. That advertising, seldom if ever, create tomes that outlive even their purpose, forget about testing eternity. I will not

Jabong collaborates with the singer-actor Diljit Dosanjh to celebrate the spirit of freedom and individuality

The music video titled “Tujhse na zyada koi tu hai” portrays the essence of Jabong’s brand philosophy of ‘be you’ August 8, 2017: India’s leading online fashion etailer Jabong has announced its collaboration with the renowned singer and actor Diljit Dosanjh for a music video titled “Tujhse na zyada koi tu hai”. The video which is

The Tricolour in an Azure Sky

I don’t remember the year. But I distinctly remember the card. It had three colour pencils fabricated inside – saffron, green and navy blue; along with a few toothpick sized sticks and some colouring papers with an appeal, to do something concrete, to celebrate the Independence Day. I had left whatever I was doing and

Bengali Bhadrolok, for sale or for hire: Chawm Ganguly

“If Money is lost: nothing is lost, if health is lost: something is lost, but if character is lost” and here, our elders would pause, seizing our response, before stressing “everything, is lost”. Growing up hearing the same ditty repeated over and over, we too learnt the importance of being a “bhalo chele” (a good