Tag «JIM BEAM®»

Shatbhi Basu: the Pied Pieper of Kentucky – Chawm Ganguly

George Washington, one of the founding fathers was a distiller. It is honoured as “America’s Native Spirit” by an Act of the Congress and it is said there are more barrels of it ageing in Kentucky than there are people. Yes, we are talking Bourbon, the “Chosen One” – American Whiskey, to the philistine. To …

JIM BEAM® ANNOUNCES “MAKE HISTORY™” GLOBAL BRAND CAMPAIGN

First Global Campaign for World’s #1 Bourbon to Reach more than 100 Markets; Integrated Multi-Year Campaign Unites Jim Beam’s Unique Heritage with Consumers’ Desire to Make a History of Their Own Deerfield, Ill. – September 4, 2013 – Beam Inc. (NYSE: BEAM) today announced the launch of Make History™, the first ever brand campaign for …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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