Tag «millennial consumers.»

Big Bazaar takes on e-commerce, comes out with a new anthem and game for its millennial consumers.

Big Bazaar is taking the shopping experience to a different level and is empowering every Indian to be a part of this shopping festival. Big Bazaar has announced its Omnichannel approach with a bang. To get young Indians participating and be relevant to the millennials, they have announced the campaign with ‘The Mahabachat Anthem’ and …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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