Prateek N. Kumar Archive

“Experiential marketing” and new age “Marketing Mix” – Prateek N. Kumar, Managing Director& Chief Executive Officer , NeoNiche Integrated Solutions Pvt. Ltd

80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” andLalitaji’s pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as

NeoNiche Integrated Solutions wins the award for “Most Admired Event Management Company” and “Most Admired Corporate Event in IT Industry” for “Gartner Symposium & ITxpo 2013”

NeoNiche Integrated Solutions won the award under “Most Admired Event Management Company” and “Most Admired Corporate Event in IT Industry” for “Gartner Symposium & ITxpo 2013” Winners of the ‘Stars of the Industry Awards 2014’ were announced at a gala event held on February 14, 2014 at Taj Landsend in Mumbai in the presence of

Men who Matter : Prateek N. Kumar, MD & CEO, NeoNiche Integrated Solutions

Prateek N Kumar “THE MILESTONE MAN”, is the CEO & Managing Director of NeoNiche Integrated Solutions. His first successful ‘campaign’ was back in the 7th standard for the ‘client’, his friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day. And