Tag «Rajeev Bhardwaj»

Role of HR in branding: How HR professionals are brand ambassadors –  Rajeev Bhardwaj, VP-Human Resource, Sun Life Financial Asia Service Centre, India

A corporate brand is the sum total of several ideas. It encompasses your organization’s philosophy, culture, and approach to business as well as its reputation among its customers. A brand is reflected not just by the belief system of the top management but by each and every cog in the establishment’s wheel. For people who …

Competitiveness & Inclusion of Women’s Participation in Business – Rajeev Bhardwaj, Vice President-Human Resource at SunLife Financial’s Asia Service Centre

Despite constituting half of the global population, women continue to lag behind men as far as their participation in the workforce is concerned. Not only are they under-represented in top managements of corporate houses, their participation as entrepreneurs in the economy remains abysmally low. Women’s participation in business is not just a gender equality slogan, …