Sainsbury’s Archive

Amazon could outsell Sainsbury’s as a challenger supermarket

Research by behavioural science experts Decision Technology (Dectech) finds that Amazon could outsell Sainsbury’s if it entered the grocery market.  Dectech’s new report ‘Primed for domination: the threat of Amazon as a challenger brand’ finds that, controlling for other factors such as price, 13% of customers in the grocery market would choose Amazon — putting it ahead of

China’s Year of the horse sees UK pet project looking favourite

As news filters through of the growing number of pet owners in China, it highlights how few insurers are ready to cater for burgeoning demand in this newly emerging and rapidly growing market. There are no such problems in the West according to UK and US based pet insurance claims technology specialist Aquarium Software –