at the very Core of it all … is Content!
The role of social media platforms has evolved over the years to take a crucial place for serious marketers, where some are increasingly committing higher portions of their ad budgets. The challenge still remains on how to ride the wave efficiently as social media evolves from mere increase in fan base/ user base/ followers to …
Fellow Corporate Communicators, Social Media Wizards, Twitterati, Dear Friends, We will complete Three years this September. With your help, assistance and good wishes we have continued on what we had set out to create – a platform where you can tell the story of your brands. Stories told the way you Communication Professionals craft them …
Remember the time when FB meant football – yes, the kind of which CR7 and Messi and Neymar are the Princes? Or when G+ was something that builders constructed, ground up? Or even before that, when IG was simply Mrs. Indira Gandhi? Well, not any more – the abbreviations have different meanings now. The Girl …
Everything you always wanted to know about PR – but didn’t know whom to ask (Basav Bhattachayya, the Chairperson of PRCAI (East) and the Senior Adviser at Integral PR was adamant. I will have to make a presentation about Corporate Communications / PR – that too as someone who has felt the PR and the …
Should those who live in a Photoshopped World be prepared to die a digital death, or do they simply be prepared to troll away to social media oblivion? She was once unceremoniously thrown out of the Writer’s Building, literally by the mane of her hair, for having the temerity of sitting in a “dharna” outside …
Experts Tell EEOC That Use of Social Media by Employers, Applicants and Employees May Implicate the Laws EEOC Enforces WASHINGTON—The use of social media has become pervasive in today’s workplace and, as a result, is having an impact on the enforcement of federal laws, a panel of experts told the U.S. Equal Employment Opportunity Commission …
Social media interviews with select participants throughout the Annual Meeting The official event hashtag is #WEF14 New conversation tool allows viewers to participate in live chats during sessions Over 100 participants contributing to Forum:Blog The Annual Meeting 2014 can be followed on multiple digital platforms http://wef.ch/am14social Geneva, Switzerland, 17 January 2014 – This year, there are more ways …
An effort to enhance the sales of a product or service can be a vital function of any organizational success. This exactly is the bottom line that gets perpetrated by this pro-active entrepreneur duo through their online venture. Just at the time when the prices of any conceivable commodity skyrocket in India, the timing of …
The plunging Rupee, some so-called experts are opining, will open the floodgates of NRI investments into India, especially in the Real Estate sector. “A 35 % opportunity is something that no right thinking investor can ignore” they are claiming, “and this is like Manna from the Heavens for the NRI investors.” However, the ground reality …
Q1. We have a website which is fairly informative. Isn’t that enough? A website is like a departmental store and the information contained therein is like the goods displayed on the shelves. But what good is a store if there are no customers? Customers are “web traffic”, the visitors to your website / store. Social …