Tag «Third-Party Digital Advertising Measurement»

Nielsen Steps up Efforts on Third-Party Digital Advertising Measurement to Promote the Development of China’s Digital Marketing and Advertising Industry

July 13 – The incredible growth of China’s digital media landscape continues to shift the market. Over the past three years, digital media investment has surpassed traditional media, making China the second biggest digital media market in the world. Meanwhile, advertising technologies have been constantly upgraded, with new solutions frequently launched by industry players. The evolution …