Tag «Vserv.mobi»

VSERV.MOBI LAUNCHES RTB ON ITS MOBILE AD EXCHANGE TO LEAD THE PROGRAMMATIC WAVE ACROSS EMERGING MARKETS

Advertisers gain unparalleled reach across 150,000+ apps & sites; Developers benefit from lift in global monetization   Mumbai, 8th April 2014: With an aim to empower advertisers and developers, award winning mobile ad exchange, Vserv.mobi today announced the launch of its data augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value …

Dippak Khurana, CEO & Co-Founder, Vserv.mobi unveils his predictions for 2014 in the mobile advertising space

As mobile advertising continues to evolve, Vserv.mobi predicts the key trends that will drive the industry next year- 1.       Native advertising will lead to richer user engagement Native advertising on mobile will undergo a lot of customization as marketers will closely emulate andleverage the characteristics of the mobile environment i.e. an app or a site …

4 Golden Rules to monetise your Apps! – Mr. Binay Tiwari, Head – Global Marketing, Vserv.mobi

The world is getting ‘App’ified! Apps are driving the Mobile Internet Ecosystem forward and have emerged as one of the biggest forms of entertainment & utility on mobile. As a result, it is important for developers to devise a successful monetization strategy while they continue spurring the innovation cycle. Here are four Golden App Monetization …

Vserv.mobi launches AudiencePro platform to revolutionize the Mobile Advertising Ecosystem

Signs up Airtel as first Telco partner; other global partnerships in pipeline India, January 14, 2013: Vserv.mobi, a leading global mobile advertising network, today announced launch of AudiencePro, a first-of-its kind platform that presents a game changing opportunity for the entire mobile ecosystem, including Telecom providers, Advertisers, Publishers & App Developers. This launch, makes Vserv.mobi …

Mobile Advertising trends that will rule 2013 – Dippak Khurana, Co Founder and Chief Executive Officer, Vserv.mobi

As consumers rapidly adopt the mobile, here are the Top 5 trends that will drive Mobile Advertising and take centre stage in 2013: 1. Smartphone Advertising will evolve to Smart Advertising Advertisers today are adapting their campaigns to the capabilities of smartphones. Also, many of them are only leveraging 1 or 2 smartphone platforms versus …

Vserv.mobi energizes Indian mobile app development ecosystem Announces cash prize of Rs 1 lakh for Hackathon session at AppFest 2012, Hyderabad

Hyderabad/Mumbai, December 14, 2012 : Vserv.mobi, a leading Global Mobile Ad network, reiterated its commitment to energize the developer ecosystem by announcing a cash prize of Rs. 1,00,000 for the winner of the Hackathon session at India’s first IAMAI AppFest event scheduled from 13-15th December 2012. Representing one of the tracks for AppFest 2012, Hackathon …