at the very Core of it all … is Content!
In yet another strategic move, Jaipur Headquartered Girnar Software Pvt Ltd, which owns and operates India’s largest auto portals CarDekho.com, Gaadi.com, ZigWheels.com and BikeDekho.com has announced the acquisition of PowerDrift Studios Private Limited, popularly known as PowerDrift. PowerDrift is India’s largest YouTube channel for automotive content and is on the verge of being the only …
Do women, especially women in India, approach the social media differently when compared to their male counterparts? Innocuous as it may seem, it is indeed a trick question for various reasons. For one, those asking the question are primarily marketers who want the answer to push whatever they are selling. Secondly, and more importantly, because …
World Leaders on YouTube: Burson-Marsteller Study Finds YouTube is the Video Tool of Choice for Governments NEW YORK, March 22, 2016 – Nearly 77 percent of governments worldwide have an official presence on YouTube, and the majority actively use the platform, posting a total of nearly 200,000 videos to date, according to a new …
Social Media for the BFSI and the Blind Men of Indostan Remember the six blind men of Indostan? Yes, the ones that felt the trunk and the tail and the tusk to draw their own conclusions about the shape and the size of the elephant? Well, the way we approach Social Media, especially for the …
Facebook may be on the growth, but there are still plenty of benefits to sharing videos on YouTube as well. It’s just a time for a strategy readjustment. Google’s video giant still has over 1 billion users don’t let Facebook’s recent success with video fool you into thinking that YouTube is out-of-date. Google’s video giant …
What does the Sourav Ganguly hosted, Bengali Television’s Magnum Opus Dadagiri have in common with 400 plus live telecasted football matches and the trailblazing Hangla Hneshel – the first International Bengali glossy dedicated to everything gastronomic? No Clues? You cannot be faulted, for the common thread is a man called Anilava Chatterjee, who, despite his colossal …
~ leveraging the power of video in contemporary marketing era, Digital Quotient leads in audience engagement ~ New Delhi, 17 February 2015: Digital Quotient, a leading data-driven digital marketing firm, has announced its dramatic expansion in their global outreach with the current statistics of 1 billion views on YouTube. Digital Quotient has become one …
Mumbai, April 2014: 30th April 2014 will see the global launch of UN’s first ever Bollywood style human rights campaign video. The “Free and Equal” campaign video is expected to have over one million hits on youtube and stars UN Equality champion & actress Celina Jaitly who also makes her debut as a singer on …
Social Media comes via many platforms to which people and businesses have taken to quiet dearly, to say the least. In fact, it would be safe to say that countries (especially the emerging economies like the BRIC group) are seizing the potential theses platforms bring to promote their corporate identities globally. For keeping in touch …
Nokia 207, Nokia 208 and Nokia 208 Dual SIM offer performance, versatility and quality Espoo, Finland – Nokia today expanded its range of classically designed mobile phones with the launch of three new, high-performing handsets. The Nokia 207, Nokia 208 and Nokia 208 Dual SIM combine the familiar ‘candybar’ design with Nokia’s signature bold colors …