Tapping into India’s Unexplored Talent – Vedant Kanoi, Founder, Foodcloud.in

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vk profileFoodCloud is a talent platform or a P2P marketplace that creates opportunities for homemakers and passionate amateur chefs to serve interested customers.They connect food lovers with home chefs and caterers across their city. It’s the best place for a customer to find and order delicious home cooked food that is made with love! At foodcloud.in, customers can choose from a variety of cuisines and menus and have mouthwatering treats delivered to their doorstep!

The founders of FoodCloud aim to empower women with financial independence and a sense of self, derived from achievement. Along the way, the founders realized that they were also encouraging men and women alike to seek creative satisfaction, creating opportunities for those who need flexible working hours and helping individuals become business owners without making large capital investments.

In this digital age, the team has married the concept of providing homemade food to customers with technology seamlessly. People can order home-cooked food from their website and an easy to use mobile application. FoodCloud has also launched a simple, yet comprehensive application just for chefs to see their orders, payments, manage profiles and menus. Chefs can upload menus along with itemized descriptions and details of how many people the portions can serve etc. in a matter of minutes. Some of our home chefs have even uploaded over 100 item menus!

Most chefs on FoodCloud are stay-at-home mothers of all ages. Currently, they empower 300+ home chefs from the National Capital Region with tools like online payment gateways, logistics and delivery, and robust marketing which are necessary to grow their business.

According to a McKinsey Global Institute report, online talent platforms could add $2.7 trillion to the global GDP by 2025 while increasing employment by 72 million full time equivalent jobs. FoodCloud endeavors tobe a part of this revolution. In the coming years, they hope to employ 10,000chefs in 7 major cities in India, providing them an average income of Rs. 40,000 per month.

foodcloud.in has been live since 2014 and has enjoyed rapid adoption fromboth chefs and customers. They are currently growing at a rate of 60% month on month and are looking to raise their first round of funding. FoodCloud has also garnered widespread interest in the Indian media, having been covered in leading publications like The Times of India, India Today and Forbes Magazine.