Launched in June 2015, Epigamia is India’s premier, all natural Greek yogurt from Drums Food International. Epigamia agrees with everything – from your health and hunger to your lifestyle and fitness goals – by encouraging a healthy lifestyle, without sacrificing delicious taste.
Using all-natural ingredients and an authentic straining process, Epigamia Greek yogurt is thick and creamy in texture, low in fat and calories and contains double the amount of protein as compared to regular flavoured yogurt. The protein content in one cup of Natural Epigamia is equivalent to 1.5 eggs or 2 cups of dal. Striking the perfect balance between health and taste, Epigamia can be eaten on its own as a tasty and filling snack or eaten as an ideal accompaniment. The range of original Greek yogurt includes nine flavours – Natural, Alphonso Mango, Strawberry, Green Apple, Honey Banana, Blueberry, Wild Raspberry, Pink Guava and Vanilla Bean. Epigamia Natural Greek Yogurt (90g) is priced at Rs. 38 and the flavoured Epigamia Greek Yogurts (90g) are priced at Rs. 40.
In March 2017, Epigamia launched the Epigamia Snack Pack – a convenient and on-the-go snack consisting of Greek yogurt and a crunchy mix-in. The Epigamia Snack Pack is currently available in three varieties – Strawberry Greek Yogurt with Chunky Granola, Alphonso Mango Greek Yogurt with Chunky Granola and Vanilla Bean Greek Yogurt with Chunky Granola. Epigamia Snack Pack is priced at Rs. 60.
Epigamia most recently announced the launch of Epigamia Artisanal Curd – India’s first lactose-free curd. This newest addition to the brand’s product portfolio is aimed at improving gut-health and finally providing a cup of curd with “no consequences” to the Indian population that is lactose intolerant. Epigamia Artisanal Curd (400g) is priced at Rs. 70.
Epigamia is present in over 8,000 retail outlets, such as Godrej Nature’s Basket, Future Group’s Food Hall and Big Bazaar, Hypercity, online e-commerce platforms, like Big Basket, and other retailers across Mumbai, Delhi NCR, Bengaluru, Pune, Chennai, Hyderabad, Surat, Ahmedabad, Baroda, Chandigarh, Srinagar, Jalandhar.
About Drums Food:
Drums Food International Pvt. Ltd. is an up-and-coming, new age FMCG company dedicated to delivering quality product experiences with superior taste, coupled with state-of-the-art manufacturing and packaging innovation. It was founded in 2008 by Rohan Mirchandani, Uday Thakker and Chef Ganesh Krishnamoorthy.
In its latest round of financing, Drums Food raised 90 CR, led by Verlinvest, a Belgian-based consumer focused private equity group and DSG Consumer Partners (DSGCP), an early stage venture capital firm run by consumer industry veteran Deepak Shahdadpuri. Angel investors include Shripad Nadkarni, Founder of Maverix Platforms (former Founder, MarketGate Consulting and CMO at Coca-Cola), and Fireside Ventures, led by former Helion Ventures Co-Founder, Kanwaljit Singh. Other investors include Apurva Salarpuria from the Salarpuria Group, Bollywood actor Kunal Kapoor and Vish Narain, of TPG Growth. To date, Drums Food has raised Rs. 134.5 Cr.