THE HOT GETS HOTTER with Groversons Paris beauty

 

Just when we thought the winter chill would last forever, here comes a burst of sunshine. Paris Beauty has just launched their latest lingerie collection, and you can bet that it’s absolutely hot. The brand has taken a leap forward with a bold new theme that aims to reach out to a younger, more fashion conscious consumer, and bring the fun back into sexy.

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Each design is trendy, with a dash of vibrant colours, innovative cuts, smooth fabrics and exquisite styles. Making it perfect for the modern woman, who needs the freedom to juggle diverse looks in her professional and personal life. Be it western, traditional, casual or party wear, now here’s a collection that truly complements you, shapes your style and infuses a healthy dose of oomph.

 

The designs are an amalgamation of exquisite yet comfortable fabrics that are soft to the touch, European laces, quality pads, soft adjustable straps, side support, apex concealers & comfy elastics that are available in all sizes and provide the desired look & support for an activity- filled office day or a relaxing day out.

For those who already swear by the brand, you will find the same commitment to quality, but for those who want to try out their new collection, beware! Because you won’t wear anything else after.

 

The Flagship brand boasts of the following sub brands under its head –

 

–          Cotton Basics-

The cotton basics is that segment of the brand which has all woven cotton products, these are the very low valued products mainly sold in tier II & tier III cities. Groversons Paris beauty has a huge market share in this segment.

 

–          Sparsh-Plus size segment-(B,C,D,DD,DDD and more cups sizes)

Sparsh collection is the plus size collection focused on products in various cup sizes and bigger sizes, with a lot of designer and colored range which has been introduced this is a wonderful range of products for customers looking for a perfect fit in bigger cups.

 

–          SUPER GIRL BRAS

This is the latest launch of the company; A collection under the flagship brand Paris Beauty, this collection is launched keeping in mind the young generation.

 

–          POEMS

Poems are an active wear brand and includes various active wear products like slips, camisoles, sports bras and panties. This brand is also a part of the flagship brand Paris Beauty.

 

–          FANCY Collection

It is a daily wear collection characterized by vibrant hues, peppy designs and high quality fabrics. It is designed for the hip and trendy generation who are full of life and colour and want to express their freedom. The brand has been revamped and a new collection of fancy bras has been added, with vibrant colors and beautiful imported laces.

 

Brand Profile – Groversons Paris Beauty

 

Groversons Paris beauty is the flagship brand of Groversons Group, incepted in the year 1953 by Late Mr. C.L Grover, it is one of the oldest and largest lingerie brands in the country & also one of the first to get an ISO 9001:2008 Certification. Groversons Group is one of the largest manufacturers of lingerie in the country producing over 20 Lakh (2 million) pieces on a monthly basis in state-of-art manufacturing facilities, using all imported machinery from Japan, Taiwan, Italy etc.

The Brand has always been known for its quality and comfort since the inception, that’s the core value of the brand, even today the brand is known for its quality and comfort. The brand gives value for money products and has been doing so for over six decades now. The experience of over sixty years gives the group an edge in the knowledge front and this translates in the products as well.

 

So Come experience Groversons – Bringing the Oomph back

 

Price Points – Rs 250 – Rs 750