New Delhi: Typhoo, UK’s third largest tea brand known for its superior quality and revitalizing brews (owned by the Apeejay Surrendra group), today had their Master Blender Mr. Razi Khan in the city to host an engaging and refreshing afternoon tea tasting session -which introduced some of the finest brews / flavors from the brand available right here in the country.
Typhoo Tea is one of the most loved and fastest growing brand in India. Since it’s launch in 2008, Typhoo has introduced over 25 flavors to the country with some of the most exotic variants which are unique to the taste of Indian consumers (GT Lemongrass, Natural Tulsi, GT Coconut, GT Jasmine, Tea DECAF, Fruit Infusions to name a few ), apart from the traditional varieties of Classic Assam, Darjeeling, Pure Green teas and bevy of flavored teas.
The brand can boast of an impressive portfolio in 5 categories of Tea – Black; Flavored; Green; Infusions and Organic range spread over 26 variants and 73 pack sizes
In today’s session Mr.Khan brought about the quintessential British tradition of‘Afternoon Tea’ and laid out variety of teas for different occasions of the day , beyond the traditional Indian Chai.
The ambience took one back to the pages of Jane Austen’s Pride & Prejudice where in the table décor and the settings of cups and saucers, tea pots, tea cozies and the three tiered cake stands with sumptuous hors d’oeuvre ’, all made the setting look picture perfect!
Mr. Khan started the afternoon with the first flavor of the session the “Darjeeling”- the variant is known for light, delicate and unique aroma from different season; moving on the session got the guests to taste a very unusual and innovative blend called the ‘Decaf Tea’– almost free from Caffeinetea with deep amber-coloured texture and rich malty undertones, the third flavour of the afternoon was Typhoo’s innovative ‘Lemon and Honey Green Tea’-a zesty yet a soothing flavor, expertly blended to be delicately light and pure, providing natural refreshment. The session ended on a light and fruity note with a warm cup of ‘Orange Spicer Fruit Infusion’, a natural and caffeine free fruit beverage with unique sensorial taste of delicious fruit flavors.The tasting session also revealed the upcoming range of Typhoo’s pyramid teabag range, soon to be launched in the market. The unique pyramid bags lend the original aroma and flavoursome experience to the tea cup.
Mr.Subrata Mukerji, Business head of Typhoo Tea India present at the session commented, “For over 110 years, since its inception in UK, Typhoo has indulged tea connoisseurs the world over with exotic healthy beverages beyond tea and revived tea drinking experience.
We are delighted to host a unique tea tasting session that showcases various types of teas and infusions that can be enjoyed across the day, emphasizing the importance of tea to our daily lives while we continue to enjoy our traditional chai. We are proudat Typhoo for re-defining the concept of tea drinking by introducing flavors which areunique to the Indian consumer.
What is heartening is: Indians are continuously seeking change in their lifestyles and food habits and are experimenting with cuisines and beverages. “
Mr.Razi Khan said,“As a tea taster and tea blender, nothing gives more joy than to get patrons to experience A British style afternoon tea session, it’s amazing that Typhoo came up with this initiative and I hope we can take such afternoons all over the country. Typhoo has one of the most diverse portfolios and we are confident that through such sessions, we can transform the Indian palette for Teas and also share with our patrons what Typhoo has to offer”
Typhoo has indulged tea enthusiasts and refined tea drinking experience the world over since its inception in the UK in 1903. With a portfolio of 11 brands and over 200 varieties, Typhoo is being enjoyed in more than 50 countries including USA, Canada, Europe, Australia, Japan & China. Defining the changing tastes and preferences of the urban Indian consumers, Typhoo the third largest brand from UK, with over 110 year heritage brings this refreshing, rejuvenating experience to India with a variety of high quality specialty teas, and 100% caffeine free Organic and Fruit infusions. Typhoo is available at all leading F&B storesin Delhi/NCR, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad,Chandigarh ,Pune, Goa and Coimbatore. Typhoo is also served across premium hotels, offices and airlines (Air India and Jet Airways) . For further information, visit www.typhooindia.com.
Typhoo has launched the first globally certified environmentally sustainable teas now marketed across India. The suite of products available in the Indian tea market includes popular mainstream blends as well as new ‘Gold’ products which bear the distinct seal (green frog) of the Rainforest Alliance. The entire range has also been recast into an exciting new packaging design in 2015.
The Rainforest Alliance is a global non-profit organisation that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices, and consumer behaviour. The Rainforest Alliance CertifiedTM seal is an internationally recognized symbol of environmental, social, and economic sustainability that helps both businesses and consumers identify products that come from sustainable sources to help support a brighter future. For more information, visit www.rainforest-alliance.org