Baked, not fried, with the power of 7 grains, in 4 exciting flavours
Mumbai, May 23rd, 2018: Indian Cricket Captain Virat Kohli finally put nationwide rumours to rest, revealing his new found snacking obsession in IPL’s longest ad this year. After an open letter confirming to his fans that he would not let them down, he came clean about bingeing on Too Yumm! Multigrain Chips – the brand’s latest healthy offering. The campaign went live during the strategic timeout in the CSK vs KXIP IPL match, simultaneously positioning Too Yumm! as the perfect guilt-free binge and an ideal IPL snack.
Too Yumm! by Guiltfree Industries expanded its product portfolio this month with its newest addition, Multigrain Chips. These delicious yet healthy offerings contain the power of 7 grains – Wheat, Rice, Corn, Gram, Oats, Soya and Ragi. What’s more? They’re baked, not fried! Too Yumm! Multigrain Chips are available in 4 exciting flavors: Dahi Papdi Chaat, Grilled Corn, Hot & Sour and Tangy Tomato. They are available in two sizes– 30g pack at Rs.10 and 60g pack at Rs. 20 for easy consumption on-the-go.
Whether it’s his career or his fitness regimen, celebrity cricketer Virat Kohli has time and again proven to be an inspiration to Young India. He has always believed that to attain and maintain a great fitness level you have to be dedicated to your workout regime while keeping a check on what you eat. So when he was caught munching on chips, the absolute unthinkable munchie during this nail-biting IPL season, his fans were evidently perplexed as to what had happened to his fitness regimen.
Commenting on his newfound obsession with Too Yumm! Multigrain Chips, Virat Kohli states, “I have always been impressed by the Too Yumm! products as they are equally healthy and tasty. As someone who is very careful of the food he consumes, I am a huge fan of the new Multigrain Chips, as they are very light to consume and make for a wholesome snack. They have especially been a savior to satiate my hunger pangs during my hectic schedule and constant travelling this IPL season. The Multigrain Chips make for the perfect addition to my healthy lifestyle and I can’t seem to get enough of them!”
Kohli was brought on board in December 2017 as the health ambassador for Too Yumm! and is a strong believer in eating right and staying fit- making the perfect choice and motivation behind his role as a brand ambassador. Multigrain Chips is the newest addition to Too Yumm!’s product portfolio – currently comprising of Wheat Thins, Fox Nuts and Veggie Stix in India.
Mr. Sanjiv Goenka, chairman of RP-Sanjiv Goenka Group, adds, “Too Yumm! pioneered the healthy snacking category in India and is committed to offering healthy snacking options without compromising on taste. With our latest addition, Multigrain Chips, we have followed the same principle to offer our discerning consumers the satisfaction of bingeing on chips while benefiting from the goodness of 7 grains.”
About RP-Sanjiv Goenka Group
The RP-Sanjiv Goenka Group is a conglomerate with interests across diverse business sectors – Power & Natural Resources, Carbon Black, IT & Education, Infrastructure, Retail, Media, Entertainment & Sports. With assets of INR 40, 355 Crore and employee strength of more than 45,000, the Group is headquartered in Kolkata. Its flagship company is the 118-year-old power utility CESC, with more than 3 million customers. Mr. Sanjiv Goenka is the Chairman of the Group which has more than 3,00,000 shareholders.