Voting plays a pivotal role when it comes to choosing our political leaders, favorite film stars & artists, reality show contestants, favorite brands & services, etc, Of which the traditional pattern has been visit to polling booths, filing nomination forms, posting mails and the more recent SMS voting. Considering the high paced lifestyle of the metropolitan and the reach barrier of the rural regions, many of these systems fell short on multiple levels. However, the picture seems to be brighter on the horizon, all thanks to the Mobile once again.
Mobile technology has greatly revolutionized our activities and its latest dose comes in form of ‘Missed Call Voting System’. Finally a superior means to cast one’s valuable vote easily over mobile, that too without spending a paisa. Mumbai based VivaConnect, India’s Largest Voice & Missed Call Company launches iVote – A product that empowers voting through a missed call.
‘A vote is highly valuable as it increases the credibility to a particular person or a cause. Hence two aspects are highly important, easy accessibility to voting mechanism & having maximum participation. So what better mode than a Mobile phone. We’ve built iVote, a product to handle national level voting over a missed call, Making it easier and free. It acts as a fair system of voting and easier for every section of society.’, Says Vikram Raichura, (Managing Director) the mind behind the product & company.
iVote is powering voting for ZEE Cine Awards 2014, World’s Biggest Viewer’s Choice Awards (ZCA). VivaConnect has joined in as an official voting partner for the event as ZCA 2014 puts the viewers in the judge’s seat to award the stars of the film fraternity.
Viewers across India are requested to give a missed call over 1800 103 7788, which is followed by them receiving a voice call to cast their vote. A smooth IVR system takes the caller through different categories and the nominations and registers votes by inputs through keypad.
Just within few hours of going live, the lines have been flooded with votes from urban to rural audiences of India. Yet this is just one case, iVote is beneficial for brands to know public opinion over products, conducting surveys by new channels, interactive contests, etc.
With this product uplifting power of every individual, we can certainly foresee a day where our ministers too shall be chosen casting a vote over mobile.