In the late 1980s, S Vaikundarajan forayed into the world of business by establishing a sand beach mining company in Thisaiyanvilai district of Tamil Nadu. In the last twenty years, VV Minerals has grown to become a leader in the sand beach mining and export industry. It has several national awards to its name – CAPEXIL Top Export Award, Indian Chamber of Commerce Award, National Productivity Award, Maditssia Award for best organisation etc.
However, the success of an individual or an entity is determined by the positive change he can bring among the people around him. That is where S Vaikundarajan and his company have succeeded. VV Minerals India is known for several accomplishments. It is one of the leading producers and exporters of Garnet. Today, the company boasts of a significant market share in Europe, East Asia, Australia and the USA.
While VV Minerals has made a mark in the international market, the company’s CSR activities have hardly seen the limelight. VV Minerals has a dedicated cell to look after the interest of its employees, preserve the environment and upliftment of society.
From setting up a medical camp to providing personal loans for individual uplifting, VV Minerals has set an example in employer-employee relations. The company also provides educational allowance for the children of employees and offers free accommodation, conveyance and food at subsidized rates.
To ensure that the employees reside in a safe environment, VV Minerals has followed every rule to observe and maintain an eco-friendly environment. Plans to setup solar energy production are also underway.
Amar Seva Sangam, a charitable society for the upliftment of rural poor and differently abled, received a remittance of Rs 34,22,573/- from the company for the purchase of notebooks in several schools in the district.
The authorities at the society stated, “We express our utmost gratitude to S Vaikundarajan. It would not be possible for us to carry out our activities towards the upliftment of poor and differently abled without the help and encouragement of noble people like him.”