With ‘The Muthoot Blue League – The Journey of Dreams’, a sporting initiative towards empowering human ambitions by Muthoot Pappachan Group

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Incredible Dream of playing alongside International cricketing sensations too can come true!

With ‘The Muthoot Blue League – The Journey of Dreams’, a sporting initiative towards empowering human ambitions by Muthoot Pappachan Group

 

 

  • Muthoot Pappachan Group announces ‘Call for Enteries’ from aspiring gully cricketers for ‘The Muthoot Blue League of Dreams, a ‘first of its kind’ in strategic Marketing
  • An all-India hunt for favourite street cricket teams
  • A three-day street cricket tournament featuring four of world biggest cricket stars playing alongside India’s most popular street cricket teams

 

April 12th, 2018: ‘The Muthoot Blue League of Dreams’, a nation-wide sporting initiative by Muthoot Pappachan Group (MPG), announces its maiden ‘call for entries’ for its very first season of The Muthoot Blue League of Dreams from 12th to 15th April, 2018. The campaign kicks off on April 12th with ‘call for nominations/entries’ across India. This is an unique opportunity to the sporting talent within the nation, the shortlisted teams will have the chance to play alongside four biggest names in the game of International Cricket: Zaheer Khan, Brett Lee, Herschelle Gibbs and Jonty Rhodes. The primary objective of the League is to promote the talent of budding street cricketers across India and true to its DNA, Muthoot Pappachan Group is focussed on providing them a platform to realise their dreams and passion for this game.

The selection of the shortlisted teams will take place basis their ‘passion impossible’ stories submitted  on ‘The Muthoot Blue League of Dreams’ microsite (www.muthootblueleagueofdreams.com). This will be open to all the sporting enthusiasts in the country who can vote for their favourite team  and choose the best four teams as finalists. Post the selection, finalists will not only get to play alongside these renowned cricketers, but also get the privilege of skippering them. Scheduled during the week of 14th May, the event will see some of the brightest talent at a face-off alongside there favourite international cricket sensations. This will be a great opportunity for these aspiring cricketers to learn ‘from the best’ and showcase their talent on field.

Mr. Thomas John Muthoot, Chairman & Managing Director, Muthoot Pappachan Group on the announcement said, “Muthoot Pappachan Group is a pioneer of grassroots sporting movement in India. As a group, we believe in transforming the lives of the common man for better,  this is yet another initiative to help people realise their dreams.  As a business, we are constantly looking at developing products & servcies coupled with innovative technology to simplify the lives of the common man and empower them. India as a country breathes cricket and through ‘The Muthoot Blue League of Dreams’, we are facilitating a platform to help the marginalised talent demonstrate their sporting capabilities coupled with an opportunity to learn from the best talent in cricket.”

Mr. Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group further added, “Cricket, football and bollywood are the key youth touchpoints and as they say ‘art reflects society’, these have a real impact on the youth of the country. ‘The Muthoot Blue League of Dreams’ is a ‘first of its kind’ sporting & strategic marketing initiative conceptialised keeping these ideals in mind and with an aim to aid the youth with opportunities that help them not only realise their talent and promise but realise their dreams too- The dream to play alongside their favourite cricket idols. We are excited to launch the maiden season of our league and are looking forward to an exciting array of matches over the next few weeks.”

About Muthoot Pappachan Group

Muthoot Pappachan Group (MPG), the 131-year-old business conglomerate has been providing solutions, services and expertise to millions of customers across the country in various domains like financial services, two-wheeler finance, micro-finance, affordable housing finance, health, life & general insurance, precious metals, automotive, realty, hospitality, IT- businesses and varied CSR-initiatives. Over the years, Muthoot Pappachan Group has grown to become a significant entity in the Indian business landscape. Muthoot Pappachan Group in fact is one of the largest employees in the country, across industries, providing employment to over 20,000 people and endeavouring to give them a family-like work environment. The group’s customer-centric approach and innovation in terms of new products that cater to changing customer needs, have helped in gaining the loyalty of innumerable customers, as well as attracting new ones. With the credo of ‘Empowering Human Ambitions’ at its core, the Group adopts the latest technology and products & services innovations, towards catering to the needs of customers, based on deep understanding of the customers wants & desires, coupled with an uncompromising stand on values, principles and ethics.

 

 

About Muthoot Fincorp Ltd. :

Muthoot Fincorp Ltd., the flagship company of Muthoot Pappachan Group, is one of the largest NBFCs in India with over 3500 retail branches, pan India with an average walk in of well over 75,000 customers per day. Muthoot Fincorp is a Financial Services Super- house , predominantly a provider of products and services in the form of secured and unsecured loans to the middle and low-income customer. Decades of customer centricity, dedicated research and experience with the customers and their families have enabled the Company to provide quick and customized financing options and investment schemes for millions of customers. Muthoot Fincorp is one amongst the largest Gold Loan companies in India.  At the same time the company has a diverse mix of retail offerings catering to the various needs of its customers including MSME Loan products, Housing Loan, Auto Loan, Money Transfer, Foreign Exchange, Insurance Services, Wealth Management Services and Travel related services.

Muthoot Capital Services Ltd. (MCSL)

The first listed entity of Muthoot Pappachan Group. A Non-Banking Financial Company (NBFC) listed on the BSE and NSE, MCSL offers financial solutions including Vehicle Loans (2 wheeler loans). MCSL is presently active in retail financing and caters to the requirements of borrowers both in rural and semi-urban areas. The Company’s direct approach helps arrive at solutions that best suit the financial requirements of individuals and small entrepreneurs. The Company being a deposit taking ‘Category A’ NBFC, also accepts deposits from public at attractive rates of interest. The company is currently servicing more than 2,200 dealerships in fifteen states with a strong presence in Hero and Honda, which together contribute more than 80% of the total business.

Muthoot Housing Finance Company Ltd. (MHFCL) :

Five years ago, the Group entered the affordable housing finance arena through Muthoot Housing Finance Company Ltd. MHFCL caters mainly to the housing finance requirements of customers in the middle and lower income category. The Company offers housing loan, primarily to the people in the unorganised sector to make their dream of owning a home come true. Loan amounts range from Rs.3 lakhs to Rs.15 lakhs, with a loan repayment period up to 15 years and a loan-to-property value of up to 80%. MHFCL offers loans for the purchase of ready property, house/flats under-construction, self-construction on own plot and home extension for the informal segment, who has got income but no proof of income.

Muthoot Microfin Ltd. (MML) :

The Muthoot Pappachan Group firmly believes that financial inclusion of the economically weaker section of society is important for the socio-economic growth of the country. With this belief Muthoot Microfin Ltd., the micro finance business unit was launched by the Group in 2015. It follows the Joint Liability Group (JLG) model of micro-finance. Clients are organized in groups of five to ten women from economically weaker sections of society, living in rural and semi- urban areas or urban slums. Target clients are economically active women with regular cash flow through lawful, sustainable and stable economic activity. Under this program, everyone in a JLG is offered a loan between Rs. 10,000 to Rs. 15,000 depending on her repayment capacity, for a tenure of 52 weeks. It also fosters entrepreneurship skills among women and gives them basic financial literacy.

The Group has contributed to the tourist attractions of Kerala by setting up star hotels run by the Taj and Hilton Groups and the latest being Novotel, Kochi. Villa Maya is an exclusive restaurant and Sky Chef, the air catering unit, along with contribution to safe and clean energy which comes in the form of electricity through wind farms and to technology parks through the state of the art Muthoot Technopolis.

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