Mumbai, 02nd March 2017:
In the mission to empower every Indian woman and on the occasion of International Women’s Day, Wonderchef Home Appliances is creating employment opportunities for 1 Lakh women across the country by 2020. A venture of celebrity Chef Sanjeev Kapoor and successful entrepreneur Ravi Saxena, Wonderchef is known for its quality cookware and appliances enabling healthy cooking. Presently, over 50,000 women work with Wonderchef as Members and Entrepreneurs across the country through its D2H (direct to home sales) network. This community is educating & enhancing homes on benefits of healthy cooking and how to make everyday meals nutritious and safe for their loved ones, family & friends.
Direct sales network business accounts for sales of over $750 million in the country and is emerging a viable career option for women. Direct selling industry in the country engages around 5.8 million people. According to KPMG, this number could grow to 18 million by 2025. Women form a significant chunk of direct sellers, and from a current 3.4 million, their numbers could touch 10.6 million by 2025.
Talking about the D2H network, Mr. Ravi Saxena, Managing Director, Wonderchef said, “Wonderchef takes pride in being a Women centric organization. Today, the company has over 50,000 women strong workforce in the country that has been spreading the message of ‘Goodness and Wellness in Kitchens with Healthy Cookware & Appliances’. These women are not only our brand ambassadors but also ambassadors of healthy cooking. These women entrepreneurs are the actual growth driver and backbone of Wonderchef family. Earlier, these women were limited to their homes, but after the professional training and personal development now they are earning decent money and doing wonders. And the best part is that they get to work on their own time, balancing family and professional priorities Our focus is to strengthen our D2H network by penetrating our reach to every small town and city of India and providing employment opportunity at the ground level. By the year 2020 we will double our network and create employment for over 100,000 women. Anyone willing to learn and earn can apply to Wonderchef via its website.
“It is a day to salute every woman who tirelessly and endlessly works day and night to keep the family healthy, happy and secure. At Wonderchef, we have a team of women thought leaders in the Top Management Team”, added Mr. Saxena.
International Women’s Day Theme for 2017 #BeBoldForChange defines the paradigm shift of how women are adapting to a new way of living and Wonderchef is also defining the right way of healthy cooking in every home with low oil consumption, retention of vitamins and minerals and high nutritional intake with high quality product range selected by Chef Sanjeev Kapoor himself.
About Wonderchef Home Appliances (P) Ltd
Wonderchef Kitchenware as a company was born out of the ‘love of cooking’. Driven by passion of making Kitchen the Centre of wellness and goodness in homes, Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. They believed in kitchen being the ‘heart of our home’, as it inspires us every day to create lasting memories with the food we cook for our loved ones. This is why the entire range of Wonderchef Cookware and Appliances is a perfect blend of health, taste and convenience that inspires us to ‘cook with pride’. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle. These premium cookware and appliances are a pleasure to use, are innovative, have attractive colors and designs, and adhere to uncompromising standards of quality. Wonderchef constantly endeavors to create modern solutions for today’s woman, making it the ‘most loved Kitchenware Company’ in India.