Xerox sharpens focus on SMBs

xeroxUnveils Five High Performance Oriented, Eco-Friendly, Multi-Function Printers (MFP) in the A3 and A4 Categories

Mumbai – 2nd April, 2013: Xerox India, a part of Xerox Corporation, the world’s leading enterprise for business process and document management services, has introduced new multi-function printers (MFP) in the A3 and A4 categories for small and medium sized organizations. The company is bullish about strengthening its position in the SMB sector and has developed an aggressive Go-to-Market strategy for tapping this segment across top 200 cities in the country.

Xerox has introduced advanced, high performance oriented, mono MFP, WorkCentre 5019 and 5021 in the A3 category. These printers offer extreme durability, reliability and consistent output quality throughout a large volume.

Under A4 category the company has introduced Phaser 3040 printers and WorkCenter 3045 multifunction printer. These printers are designed for durability, maximum productivity at minimal size and higher performance at a lower price. Built using advanced technology, Hi-Q LED, these printers are also energy efficient and provide outstanding print resolution. Moreover, they come with Xerox EA toner, which fuses at much lower temperature, resulting in more energy saving and reduced CO2 emission during the toner production.

Commenting on the launch, Mr Vipin Tuteja, Executive Director, Technology Channel & International Business, Xerox India, said, “We are excited to introduce these new printers in the Indian market. The printing requirements of small and medium businesses are very different to large enterprises. They are looking for high quality printers at affordable price points to address their needs and our new range of printers are especially designed keeping that in mind. Streamlined performance, ease of use and compact design make our printers attractive for the SMB segment.”

“India is one of the fastest growing SMB nation and we see huge potential for us across the top 200 cities in the country”, added Vipin.

About Xerox

With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com. For investor information, visit http://www.xerox.com/investor.