Indian Premiere League is considered the largest annual sporting event in India has grabbed the attention and eyeballs of brands and viewers alike. The calendar sporting event is among the most followed events of the year with a record viewership across television and digital platforms. With a digital following of 110 million( in the first 2 weeks) in the current/running edition of IPL, it is encouraging to see that skill-based sports are garnering importance as well. As per reports, The Spartan Poker has recorded a 25% jump in consumption across platforms, highlighting that sports have gained importance in recent times in the country.
Reports suggest that during the breaks, when batting teams are switched, digital consumption slips while that of digital gaming jumps. The Spartan Poker, India’s leading and most-trustworthy poker gaming company, has created a diverse set of offerings for its users to ensure engagement via multiple touchpoints.
The brand has created a host of tournaments, matches and leagues, to ensure users a vast variety of options like 2ok, The Millionaire, Spartan Super Series among others. Based on their leaderboard scores, users stand a chance to win prizes like Jeep Compass, Harley Davidson Motorcycles, etc. along with cash prizes of upto INR 6.5crs.