Dear Brothers,
It’s that time of the year again when we all sit online with our plastic money and buy some amazing gifts for our sisters. We are sure you have already figured out a gift that’d make her jump in excitement. Ideally, being an online marketplace for exclusive women merchandise, we should be asking you to buy products from our online store as well. But, no. We have something else to tell you.
Please don’t buy anything for your beloved sister this Rakhi, at least not from our online store. We want you to gift her something she desperately needs, and unfortunately we don’t sell it. In fact, nobody sells that.
This Rakhi, gift her a sense of safety and security. Give her a sense of confidence that she can wear what she chooses to. Make her believe that the time restrictions on her is our fault and not hers.
Don’t merely gift this sense of invulnerability to your own sister but also to everyone else’s sister as well. That’s the best gift we can offer them on Rakshabandhan. We are sure she needs the dress or jewelry you have set aside for her, but not today. Because today we want you to gift her something more important – a gender-neutral world.
Happy Rakshabandhan,
Limeroad