Europe’s Leading Airline to Introduce Batman’s Gotham City and Superman’s Metropolis as Newest U.S. “Destinations” via Sponsorship
Turkish Airlines today announced its partnership with Warner Bros. Pictures on the highly anticipated action adventure film, Batman v Superman: Dawn of Justice. In the movie, a pivotal scene unfolds aboard a 777 Turkish Airlines plane. Outside the movie, Turkish Airlines is unveiling innovative movie-themed experiences that give fans around the world an inside look into the world of the iconic Super Heroes facing off for the first time on the big screen when the film comes to cinemas worldwide beginning March 25, 2016.
Ilker Aycı, Turkish Airlines’ Board Chairman, said, “We’re extremely excited to partner with Warner Bros. Pictures on the most anticipated movie of the year. The excitment around Batman v Superman: Dawn of Justice will enable Turkish Airlines to showcase our global network and unrivaled hospitality to a legion of moviegoers across the world.”
“We are delighted to be partnering with Turkish Airlines to take Batman and Superman into the skies and to fans everywhere,” said Gene Garlock, Warner Bros. Pictures’ Executive Vice President, Worldwide Promotional Partnerships. “What made Turkish Airlines such an inspiring partner was their aspiration to dream up something more than just a promotional program but an experience that would be as original and epic as the film.”
Drawing inspiration from the film, Turkish Airlines has created an array of experiences, beginning with an invitation for travelers to “book” flights to two new U.S. destinations – Gotham City and Metropolis. Turkish Airlines currently flies to 113 countries, more than any other airline, with flights to 284 destinations – now including the home cities of Batman and Superman.
“Showcasing Gotham City and Metropolis as our newest U.S. ‘destinations’ reinforces our commitment to grow Turkish Airlines’ visibility in the U.S., an important and growing market for the airline,” said Aycı.
Beginning February 8th through Mid March 2016, Turkish Airlines is inviting fans and newcomers alike to visit turkishairlines.com/flytogotham or turkishairlines.com/flytometropolis to reserve flights and begin their journey into the world of Gotham City and Metropolis. In doing so, participants will get an exclusive virtual view into the life of each city, including the activities, culture, nightlife and more.
With the Gotham City and Metropolis virtual experience as the centerpiece of its partnership with Warner Bros., Turkish Airlines is also sponsoring the movie’s premieres and will offer eight lucky fans the opportunity to attend one of these gala events. Further, beginning today, Turkish Airlines will start unveiling its movie-themed activations, including:
- An exclusive 777 Turkish Airlines wrapped in Batman v Superman: Dawn of Justice imagery;
- Limited edition movie-themed in-flight amenity kits for adults, which includes an eye mask and slippers;
- Limited edition movie-themed in-flight amenity kits for children, including headphones, slippers, and a watch;
- Movie-themed in-flight menu items, such as branded cookies and cupcakes;
- A Time Out travel guide featuring content focusing on Gotham City and Metropolis, which will be distributed to moviegoers, passengers and at select venues;
- A special edition frequent flyer Miles & Smiles card.
Fans can also join the online conversation around the movie using the hashtags #flytogotham and #flytometropolis.
About Turkish Airlines:
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 297 (passenger and cargo) aircraft flying to more than 284 destinations worldwide with 235 international and 49 domestic. According to a 2015 Skytrax survey, Turkish Airlines was chosen as “Europe’s Best Airline” for the fifth and “Best Airline in Southern Europe” for the seventh consecutive time. Having won in 2010 the world’s “Best Economy Catering Service”, in 2013 the world’s “Best Business Catering Service”, and in 2014 “Best Business Catering Service” awards, Turkish Airlines was this year awarded the world’s “Best Business Class Lounge Dining” and “Best Business Airline Lounge” prizes in the Skytrax survey. Currently with 7 US gateways, Turkish Airlines offers 63 flights per week, serving some 5,000 customers. In October 2015, Turkish Airlines added daily flights from Miami, and in May 2016, daily flights from Atlanta will begin. More information about Turkish Airlines can be found on www.turkishairlines.com.
Yardstick of success:
From 2014 to 2015, Turkish Airlines grew its business by 10 percent and increased passengers from 58 million to 60 million. Rated as a 5-star dining and lounge airline, it offers a massive network, with 282 destinations worldwide and growing. Turkish Airlines is a member of Star Alliance and is consistently awarded by Skytrax each year. Turkish Airlines also strives to maintain employee satisfaction, as many employees enjoy longevity in the “family” atmosphere that Turkish Airlines provides.
About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries For additional information visit www.staralliance.com and/or follow us on Facebook, Twitter, Youtube or LinkedIn.
About Batman v Superman: Dawn of Justice:
Warner Bros. Pictures presents, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, Batman v Superman: Dawn of Justice, starring Oscar winner Ben Affleck (“Argo”) as Batman/Bruce Wayne and Henry Cavill as Superman/Clark Kent in the characters’ first big-screen pairing. Directed by Snyder, the film also stars Oscar nominees Amy Adams (“American Hustle”), Jesse Eisenberg (“The Social Network”), Diane Lane (“Unfaithful”) and Laurence Fishburne (“What’s Love Got to Do with It”); Oscar winners Jeremy Irons (“Reversal of Fortune”) and Holly Hunter (“The Piano”); and Gal Gadot as Wonder Woman/Diana Prince. Snyder directed from a screenplay written by Chris Terrio and David S. Goyer, based on characters from DC Comics, including Batman, created by Bob Kane with Bill Finger, and Superman, created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven and Deborah Snyder, with Wesley Coller, Geoff Johns and David S. Goyer serving as executive producers. Batman v Superman: Dawn of Justice will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens worldwide in 3D, 2D, and in select IMAX 3D theaters beginning March 25, 2016. batmanvsupermandawnofjustice.net