New Delhi, April 17, 2014: 93.5 RED FM—the largest radio network of the country, today announced its association with SunRisers Hyderabad as their ‘Principal Sponsor’ and ‘Official Radio Partner’ for the 7th edition of Indian Premier League (IPL). With this announcement, RED FM and SunRisers entered into second year of their alliance.
Beginning with their first match in the tournament, SunRisers Hyderabad team members led by Shikhar Dhawan will sport 93.5 RED FM logo on their jersey at the front. Additionally, RED FM will bring its saliency to the field as well as on-ground activations. To take their association with the SunRisers Hyderabad to a different pedestal, RED FM has planned various branding activities across platforms to connect with listeners and partners over cricket. Perimeter boards, stadium concourse branding, in-stadia big screen advertising, spectator stands and seats, are some of the innovative branding initiatives to be taken be RED FM during matches.
Commenting on the association, Ms. Nisha Narayanan, COO, 93.5 RED FM, said, “We are excited to have associated with SunRisers Hyderabad again. Cricket being the biggest religion in the country, makes for a good connect between RED FM and our listeners. The team has some really good talent and we are very proudly cheering for them. Last year, in spite of being a new team, they had put up a decent show, reaching the knock-out phase. This year again they have a strong squad with a number of powerhouse players like David Warner, Dale Steyn, Shikhar Dhawan, Amit Mishra and Aaron Finch and so we all should aim for an even better season. We have planned an extensive multi-media campaign to promote them, with special focus on digital and social media. Here’s looking forward to a whole lot of cricket, drama, fun and magic this season.”
Commenting on the partnership, Mr. K. Shanmugam, CEO, SunRisers Hyderabad, said, “We are glad to have RED FM on board as Principal Sponsor for 2nd year in a row. Considering the strong network strength of RED, we are sure that they will bring immense value to this association. Looking forward to an action-packed IPL this season.”
RED FM with its massive reach will also run contests online as well as on-air during the season and the winners of these competitions will be rewarded by official merchandize of Hyderabad SunRisers. Apart from this, 93.5 RED FM, being the official radio partner, will distribute tickets for the home turf at Rajiv Gandhi International Stadium in Hyderabad.