January 2016, Mumbai: 94.3 MY FM the radio division of Dainik Bhaskar group have announced a rate hike across all its 17 stations by 25%. The decision to hike rates has been taken to address the current inventory crunch. The rates will be effective 1st Feb’2016.
Commenting on this, Harrish M Bhatia CEO, 94.3 MY FM said “We are a strong customer centric organization and invest a lot in understanding the taste and needs of our customers, this approach has helped in building in a strong differentiated product. We enjoy undisputed leadership across all our stations and more and more advertiser wants to leverage our leadership position to reach out to their target audience”.
Mr. Bhatia further added “Our inventory has been peaking and increase in Ad rates is the only way to balance, we want to deliver a good listening experience to the listeners and better ROI to our advertiser”.
He further added “Our markets are growing at an exponential pace and many smart advertisers have realized that radio is the most effective way of reaching out to the audiences. Our advertisers know the value the proposition and differentiated offering we bring to the table”.
Today radio is integral part of all media plans, there is a huge potential for radio in the Indian pie to grow significantly to come closer to the global average of 8 to 9% of media spends.
About My FM: A pioneering brand in the radio space, 94.3 MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 17 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, 94.3 MY FM draws a keen focus on its brand philosophy of ‘Jiyo Dil Se’, forging an emotional connect with its listeners while continually creating offerings to suit local tastes. Capitalizing on the strengths of the medium, MY FM has become India’s leading Local FM Network backed by in-depth market understating and high listenership.