Shanghai, China – November 26th 2013: GIONEE, a global leader in mobile manufacturing, design and R&D, today announced a new flagship Smartphone ELIFE E7 of its ELIFE series and Android based operating system AMIGO 2.0. ELIFE E7 is designed specifically to bring the technology of digital cameras to the smartphone with best-in-class lens and a breakthrough image sensor.
“ELIFE E7 is the world’s first smartphone equipped with a professional image sensor for digital camera. It is also the world’s first 16 megapixel rear camera and 8 megapixel front camera smartphone phone equipped with the QUALCOMM snapdragon S800 chipset.
Brands at times choose to increase the resolution and sacrifice the pixel size or vice versa. However, we have come up with a way to create the perfect combination and balance of image resolution and picture quality” Says William Lu, President of Gionee. “A joint development with OminVison has enabled the Elife E7 to sport a 16 megapixel sensor with 1.34 µm pixels which enables users the ability to shoot razor sharp images without compromising the photo’s resolution or image quality.” William Lu address.
“The ELIFE series since its launch has received tremendous response in India and with E7 I am certain that new benchmark will be created. Gionee has created its unique space in the Indian market with unmatched quality and yet be affordable. The ELIFE E7 will arrive in India in a month’s time and is sure to set the Indian smartphone market ablaze with its never seen before features and great hardware” added Arvind.R.Vohra, Director, Syntech Technology Pvt. Ltd
Camera & Display – The Masterpiece
Beside its powerful sensor and stunning resolution, ELIFE E7 developed and customized a large lens based on professional Largan M8 lens solution.
ELIFE E7 features a 13.9 cm (5.5 Inch) FHD (JDI) Display with 1920 x 1080 and 401 PPI for spectacular viewing quality. Users are able to see clear previews of their photo and astonishing details of their pieces right on the large screen.
To provide users with increased durability and strength for any photo shooting scenario, the Elife E7 is equipped with the latest 3rd Generation Gorilla Glass which is 20 times more scratch resistance than regular classes and twice as durable as the second generation of Gorilla Glass. Whether you are a nature loving photographer or an adventure seeking shooter, Elife E7 will withstand any situation without a single scratch. In addition, Elife E7’s touch screen is responsible to gloves, wet hands, and keys to ensure photographers can take pictures in any weather and any situation.
AMIGO 2.0 – A big leap on tailored Android OS
Following the success of the AMIGO 1.0 first launched in the ELIFE E6, after 3 months, this time Gionee takes the Amigo operation system to a new level.
New features on Amigo
The new Amigo enables users to use from five convenient ways to take photos which include Voice control, normal, touch, smile and v-gesture. Its new and improved imaging applications enables users to edit photos, alter colors and more directly on the phone and create professional looking photos in just seconds. In addition, Elife E7 sports a revolutionary Photo Album that automatically categorizes photos by time, place, and facial characterizes, and events; thus, enabling users to find a specific photo in seconds.
AMIGO 2.0 also introduce the sensor hub technology. In a traditional smartphone, wake up voice assistant requires bigger CPU power consumption. With Gionee, we believe that a sensor hub technology should be used anytime, anywhere, hands free, voice controlled. The first version of AMIGO voice assistant will support Chinese language.
New Camera effects
New Auto Makeup Effects – Flawless
12 Levels Auto Beauty now brings makeup effects to ensure the user will always look flawless in every picture.
SR Auto – Intelligent Scene Recognition Function
Eliminate the hassle of changing the settings every time. SR auto automatically changes the settings to fit your needs
Seven modes: automatic, portrait, Micro, night, night portrait, backlight, backlight portrait
Gradienter Air Level for Composition
Golden cut, vertical composition, diagonal line, S composition
Footprint mode
Press once and see a series of connected actions in one shot
Meeting Memo Mode – Use Anywhere
Intelligent identification of board meetings, PPT contents and more. Automatically cut, adjust angels, and sharpen images of content for easy reading
AND MORE
New ways to wakeup screen
Double Tap
Double tap the screen to wake up the system. Eliminate the need to pick up the phone and press the power button
Black Screen Gesture
Simply draw the gestures on the black screen and go directly into the customized corresponding procedures. Saves precious moments
Voice Control
Wake up the phone with voice control
Hardware – The Most Powerful hardware in the market.
Processor
Powered with Qualcomm’s latest flagship S800 2.2 GHz Quad Core processor, 3D gaming, processing and photo shooting in the most extreme conditions has just become possible for a smartphone.
WCDMA and 4G LTE available
The Elife E7 comes in both 3G and 4G. Elife E7 3G has a quad-core processor and it’s the world’s first smartphone to be equipped with the Qualcomm 8974 chipset.
E7 3G comes in 2 versions will support WCDMA and TD-WCDMA.
Elife E7 4G will adopt Qualcomm 8974AC version 2.5 GHz quad-core processor and supports 5 major modes and 15 bands.
NFC – Share your work anywhere
Share photos, MP3, videos, and anything you want in the twinkling of an eye, user can define different modes.
OTG
Interconnection and freedom to share, connecting an usb to smartphone to instant view or save documents.
Sound
Elife E7 sports three mic noise cancellations for reduced noise and clearer conversation in every situation.
ELIFE E7 Standard version full Specifications
13.9 Cm (5.5”) LTPS Ultra Bright display
2.2GHz Quad- core Processor
Cortex-A7 Main CPU
Single SIM
16.0 MP AF+8.0 MP AF camera
Android OS, V4.2
Memory: 16 GB+2 GB & 32 GB+3 GB
Ultra slim 150.6×75.0x9.7mm(The thinnest is 6.2mm)
G-850/900/1800/1900MHZ;
(WCDMA900/2100 MHz )
3.5 mm earphone jack
WIFI/GPS/BT4.0/FM/G-sensor
Non-removable 2500mAh Battery
The GIONEE ELIFE E7 is available in black, white, blue, pink, green, yellow, and orange.
ELIFE E7 will be available in China December 05th 2013 and is expected to be available oversaeas in early 2014.
Gionee will also be launching E7mini with a Mediatek octa-core chipset which will be the one of the world first true octa-core phone.
About Gionee Communication Equipment Co. Ltd (Gionee)
Established in 2002, Gionee Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services. Today, Gionee sells over 23 million handsets per year worldwide.