Leading Swiss luxury watch brand Roger Dubuis unveiled their latest exclusive boutique in the UAE, with CEO Jean–Marc Pontroué inaugurating the luxurious outlet in the capital Abu Dhabi.
Located in the renowned Galleria at Sowwah Square complex on Al Maryah Island, the boutique will be operated in partnership with Al Manara International Jewellery, the capital’s leading retailer for world class watches and jewellery.
The ultra-plush showcase of Roger Dubuis’ signature timepieces, is expected to attract a large number of the capital’s luxury connoisseurs who have a preference for the exceptional styling and daring design that typifies the Maison’s collections.
Speaking at the inauguration, Mr. Pontroué said: “Abu Dhabi and the UAE represent a highly significant market for our brand, which is both highly discerning and very appreciative of fine quality. Our new boutique will provide our distinguished clientele with the appropriate ambience to view and select from a range of our leading watch collections.”
“Al Manara International Jewellery has been committed, since its inception in 1973, to introduce the world’s premium Swiss timepieces to the Abu Dhabi market. We are confident, our discerning Abu Dhabi clientele will appreciate the fine watchmaking skills and exceptional design talents that are behind creating a Roger Dubuis timepiece,” said Wajdi Abdel Hadi, General Manager of Al Manara International Jewellery.
Roger Dubuis’ boutiques present client with an invitation to immerse into the four universes. Designed to present a warm and convivial place where extravagant luxury timepieces melt with a unique savoir-faire and traditional craftsmanship. The materials, the oversized models and the bold interiors are tribute to the unique expertise and the excellence of Roger Dubuis artistry. The warm interior offers a unique relaxation, with a lounge surrounded by a magnificent library, the whole into a contemporary universe made of bronze, black and red.
The superbly-appointed new boutique at Sowwah Square covers nearly 100 sq. m and showcases some of the brand’s most iconic models, including the world-renowned Excalibur Double Flying Tourbillon being presented as a boutique special collection. Manned by highly-trained sales professionals, the boutique presents an incredible window to the world of Roger Dubuis to timepiece lovers from the region. As with all other finely-crafted creations from Roger Dubuis, the Excalibur Double Flying Tourbillon carries the ‘Poinçon de Genève’ mark of watchmaking excellence.
About Roger Dubuis
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, bear the mark of all the savoir-faire and expertise of the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its engine. Rich in conceptual creativity and mechanical detail, its collections are inspired by four different worlds: the Incredible Player, the Incredible Warrior, the Incredible Venturer and the Incredible Diva. The Roger Dubuis product lines La Monegasque, Excalibur, Pulsion and Velvet are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, the development of unique skills are all constants of the Geneva based Swiss Maison, which is part of the Richemont Group since 2008. The fully integrated Manufacture Roger Dubuis is the only watchmaker in the world to have all of its precious timepieces embossed with the Poinçon de Genève, a guarantee of finest craftsmanship.
Website: www.rogerdubuis.com