LUCERNE—March 3, 2014—ochs und junior makes watches 180 degrees different from those produced by the luxury watch industry. The watches are designed by Ludwig Oechslin, one of the most awarded watchmakers of the past 30 years. This press release describes 8 ways in which ochs und junior watches are unique.
- Rigorous simplicity.
ochs und junior watches achieve new levels of simplicity through brainwork. For example, Oechslin’s annual calendar function is executed in just 3 additional moving parts, when other watchmakers use 40. Luxury watches are generally valued for their complication and craftsmanship (physical work).
- Clear expression of time horizons.
ochs und junior watches are designed to show time horizons in the clearest and most elegant manner possible. The ochs und junior annual calendar pictured above jettisons alphanumeric characters to intuitively display the date, month and weekday like the hands on a clock. Luxury watches generally have classic designs, or designs that showcase a unique aesthetic or technical development.
- No logo.
ochs und junior watches have no logo on the dial or case. Oechslin creates clear design idioms for ochs und junior which are instantly recognizable. Luxury watches generally feature prominent logos – some might be hard to recognize without them.
- No descriptive text on the watch.
ochs und junior watches are designed for their owner’s practical daily use and are free from descriptions on the dial and case. Luxury watches generally have descriptive text like “Automatic”, “Swiss Made”, or “Water resistant”.
- Visible machining and milling.
ochs und junior watches display their materials and means of manufacture similar to the principle of modern architecture, “truth to materials”. Luxury watches generally have finished surfaces that obscure how they were made.
- Customizable.
Every ochs und junior customer can choose custom colors, sizes, materials, straps and engravings. Luxury watches are generally sold either in standard executions or in a series of standard executions.
- Functional packaging.
ochs und junior watches come in an eco-tanned leather travel pouch strapped to a recyclable cardboard flat. Luxury watches generally come in lavish display boxes.
- Transparent Swiss production.
ochs und junior watches are made in Switzerland – really. Only the band (France) and dial color (Germany) are manufactured outside, and every partneris transparently listed on its website. Luxury watch companies can sometimes be opaque about how much of their watches they produce in-house.
For More Information: www.ochsundjunior.ch