Chennai, August 07, 2014: ‘Freudenberg Gala Household’, one of the subsidiary company of Freudenberg Group has launched a remarkable and innovative product for the Indian market called, Gala ‘No Dust’ Broom. The innovation is an outcome of diligent research by a team of proficient experts; it demonstrates a successful cooperation of Indian market expertise, German engineering and Italian broom making know-how. This broom alleges to be free from dust particles which is generated usually by a any new broom, which is a novelty almost after 50 years in the segment. The Gala ‘No Dust’ broom is available in the market countrywide across Kirana stores & leading outlets.
The ‘NO DUST’ broom from Freudenberg Gala Household Product is made of specially engineered ‘grass-like fibers’. It lasts three times as long as an ordinary grass broom is washable and is ergonomically designed. It recreates the effect of a grass bundle with a finely branched exterior and a firm but flexible core. The Gala ‘NO DUST’ broom is manufactured in a state-of-the-art production plant of Freudenberg Gala Household Product in Adas, Gujarat.
About Freudenberg in India:
Freudenberg has held business ties with companies in India for more than 90 years. The Group employs almost 3,500 associates at 32 locations. Freudenberg in India recorded sales of Rs. 1,128crore in 2013. For further information please go to www.freudenberg.in
About Freudenberg Gala Household Product:
Freudenberg Gala Household Product Pvt. Ltd. is a leading supplier of mechanical cleaning products in India. Products for daily domestic use and for the professional cleaning sector are produced and marketed under the Gala® brand name. The company was established in August 2009 and is a joint venture of Freudenberg Household Products, Germany, and Gala Brush Limited, India. Freudenberg holds a 60-percent stake in the joint company, which is managed by an experienced team from the two partners. Currently, more than 180 associates work for Freudenberg Gala Household Product Pvt. Ltd.