~ leveraging the power of video in contemporary marketing era, Digital Quotient leads in audience engagement ~
New Delhi, 17 February 2015: Digital Quotient, a leading data-driven digital marketing firm, has announced its dramatic expansion in their global outreach with the current statistics of 1 billion views on YouTube. Digital Quotient has become one of the very few Indian companies (with a network of multiple channels) to be part of the Billion Club. With over a billion views and 3 billion minutes of videos watched, Digital Quotient has seen more than 50% growth in last couple of years.
Digital Quotient currently manages more than 130 channels on YouTube in various Entertainment Genre’s including Music, Movies, Plays, Fashion, Media, Jobs, Education, etc. This milestone is continuing with Digital Quotient’s mission to help brands and businesses achieve exponential success by effectively leveraging the combined power of Mobile, Social Media, Web, Videos and Data Analytics to excite and engage consumers.
According to Digital Quotient’s COO, Mr. Vinish Kathuria, the achievement of milestone is a combination of the evolving macro trends, strategic focus on multi-lingual content and focused execution through technology based audience marketing solution. “Our focused execution complements the creativity of local artists, who are an integral partner in our growth journey”, said Vinish.
“Today, India is in the top three video-consuming markets in the world. There has been a 26% increase in online video audience in 2014 over 2013. Mobile & YouTube have played a big role in increasing Online video consumption in India. In next 2 years, video consumption will account for more than 50% mobile data consumption. Our Billion view landmark proves that we are leader in helping out content owners distribute & monetize their Videos on various Digital Platforms”, said Parmeet Lamba, Head Digital Entertainment, Digital Quotient.
“The innovation team at Digital Quotient is always focused at solving the intricate issues of digital marketing, delivering the best results and ensuring high ROI. Video is a paradigm shift in the mindset of the audiences in the changing digital ecosystem. Digital Quotient is well positioned to help both local artists and marketers leverage the power of videos as marketing tool”, said Vinish
Digital Quotient is a premier data driven digital marketing firm that focuses on the most potent forces impacting the digital world – mobile, videos, social media and data analytics.
About Digital Quotient
Digital Quotient is a leading Data driven Social and Mobile marketing firm that brings together the most potent forces reshaping the communication world – Social Media, Mobile, Videos and Data Analytics. The firm has a very strong ‘Mobile First’ attitude with the Strategic mindset of a Management Consulting Firm, the Customer focus of a Digital Agency and the Innovation mindset of a Product company. Digital Quotient has a unique capability interwoven across a sound technological background, creative marketing expertise as well as real analytics to bring the highest level of impact measurability.
Go Mobile, Get Social.