Spring summer ‘15
Celebrating the philosophy of the Bohemian Odyssey
The beginning of spring signifies a fresh approach, a new start, a better way. And in this blooming season, DIVA’NI explores the themes that inspire us. The motifs that define us. Art. Truth. Freedom.
DIVA’NI, India’s first cinema inspired fashion brand by Yash Raj Films and KBSH Pvt. Ltd, launches its spring/summer ’15 collection, “The Bohemian Whimsy”. The collection celebrates an independent, carefree traveler who wants to live life on her own terms.
Dipped in the colors of nature and scented with the essence of a summer rose, the collection is a combination of subtle hues and gushing flares. The collection uses intricate embellishments with artistic embroidery techniques; this collection is an intricate mix of age old craft with modern edgy silhouettes.
“The Bohemian Whimsy collection is DIVA’NI’s ode to the free-spirited diva as reflected and celebrated on the Indian celluloid. This spring summer collection is for women who do not like to be bound or questioned, and who are ready to sail their own ships” adds , Brand Director, Sanya Dhir.
DIVA’NI since its inception has been about the cinematic celebration of a diva, someone who is liberated from shackles of conformity and everyday expectations. With The Bohemian Whimsy collection DIVA’NI is all set to bring out the stunning starlet that lives within you!
About DIVA’NI:
DIVA’NI is India’s first cinema-inspired brand brought to you by YRF and KBSH Private Limited. DIVA’NI draws its inspiration from the legendary Yash Chopra, who put as much effort into draping his heroines, as he did in painting beautiful visual imageries on reel, his memorable cinematic artistry and costumes have catapulted many heroines to diva and enamored a generation of cinema lovers.
In the same essence DIVA’NI brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. DIVA’NI is freedom, inspired by fashion, film and femininity.
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