Launch: Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Komli Media, one of Asia Pacific’s leading ad-technology companies, has implemented CAKE’s SaaS-based solution. Komli Media will leverage CAKE’s platform for its performance solutions – Komli ROI and Komli Mobile
KeyPoint Technologies, a world leader in intelligent user interface technology, is set to unveil Xploree – the industry’s first revolutionary search and discovery platform that connects mobile application users to the most relevant brands and services during conversations
Several other brands launched their products at adtech today
New Delhi, 25 March, 2015: ad:tech, The world’s largest Global Digital Marketing & Advertising Conference and Exhibition, having 14 shows worldwide, hosted the 5th Edition of the New Delhi Show today i.e. 19th March 2015. The event was held at the Leela Ambience Hotel and Residences, Gurgaon and more than 4000 marketing, technology and media communications professionals were present. More than 110 speakers from over 70 companies were present.
Speaking about the property, James Drake-Brockman, Head of EMEA & India, Digital Marketing, DMG Events, commented, “The 5th edition of the ad:tech promises to be a testament to this ever expanding “digital” market in India. We have witnessed overwhelming success since ad:tech’s inception and we are confident that this year, the legacy will be continued.”
Today the keynote speakers included Mr. Rahul Welde, Vice President – Media, Unilever Asia, Africa, Middle East, Turkey and Russia, Unilever, Mr. Rob Norman, Chief Digital Officer, GroupM, Ms. Shalini Rao, Marketing Director, Taj Hotels Resorts and Palaces, Mr. Vikas Mehta, CMO, Lowe Lintas & Partner and ED, Lin Teractive, Mr. Deepak Jolly, VP, Public Affairs & Communications, Cocoa-Cola India & South West Asia, Mr. Kunal Jeswani, CEO, Ogilvy & Mather, Mr. Vivek Nayer, CMO, Mahindra & Mahindra Ltd., Mr. Mandeep Malhotra, Executive Director, DDB Mudra Group & President and head DDB Mudra Max-OOH, Mr. Ajit Verghese, MD Asia Pacific Maxus, Ms. Anisha Motwani, Director and CMO, Max Life Insurance, Mr. Ashish Bhasin, Chairman & CEO Dentsu and Mr. Mohit Ganju, SVP IndusInd Bank, .
Among the big themes for today were; challenges and opportunities of Big Data in digital marketing, programmatic: understanding the challenges and opportunities for advertisers, how to create brand value with right content in Digital world, How can marketing efficiency and effectiveness be improved through analytics, key metrics to measure social engagement, Is data enhancing or diminishing creativity, native Advertising – Is it advertorial rebranding or evolution of content marketing
This year the most impressive aspect of the event is the attendee list which boasts many of the biggest brands in India and the world including: Airtel, Oberoi Group, Axis Bank, Kotak Mahindra Bank, Thomas Cook, Yes Bank, Olx, HDFC Life, American Express, Indusind Bank, Max Life Insurance, Tata Capital, Tata AIG, Amazon, Johnson & Johnson, ITC, Star India Pvt Ltd, ITC, FlipKart, GSK, HDFC Life, Mahindra & Mahindra, Wipro, HCL, Madison Communication, GroupM, Lintas, Cheil worldwide etc.
The 14,000 Sq Feet exhibition floor has booths from our major sponsors like Hotstar, Vizury, YeahMobi, Airloyal and other exhibitors like AOL Platforms, Lucini & Lucini, Cake and Skype to name a few. The Innovation Zone – A zone dedicated to start-ups and some of the newest suppliers of innovative products, services and solutions hosted BidSopt, Scientia, Retail9, Inuxu Technologies, Plann To, HealnDeal, DotcomInfoways, Adcanopus Media, Luvia Global and Adcovenant. The think:tech sessions hosted leading companies such as IBM, Hot Star, Times Internet, Vizury, Tune and Criteo showcasing the latest trends, case studies and solutions.
For more on the show and to register log on to http://india.ad-tech.com
About AD:TECH India
Ad:tech New Delhi is the #1 Digital Marketing & Advertising Conference & Exhibition in India. At ad:tech, you can experience action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers – from established players to the newest startups – nonstop networking and much, much more. Last year ad:tech witnessed over 3500 attendees, 96+ Speakers, 30+ Sessions, 8 Sponsored workshops, 23 Partners & Sponsors and 58 Exhibitors .The scale and the value proposition of ad:tech New Delhi makes it a key diary date for marketing and media community.