INDIA’S FINEST JEWELLERS CREATE WITH SPECTACULAR FOREVERMARK DIAMONDS FOR THE INTERNATIONAL RED CARPET
Mumbai, 23rd April 2015: Forevermark, the diamond brand from The De Beers Group of Companies hosted an exclusive preview of its Red Carpet Collection at Taj Lands’ End, Bandra.
Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and has been responsibly sourced. Every year, Forevermark provides a fantastic opportunity for its retail partners to showcase their work on some of the biggest international platforms while highlighting the contribution of Indian workmanship and design.
This year Forevermark partnered with some of India’s leading jewelers which included A.S. Motiwala, Birdichand Ghanshayamdas Jewellers, B.N. Jeweles, C. Krishniah Chetty & Sons, Damodardas Jewellers, Hazoorilal Legacy – South Ex, Lagu Bandhu, Hazoorilal Jewellers – Greater Kailash, Mahabir Dhanwar, Malabar Gold & Diamonds, NAC Jewellers, Narayan Jewellers, Neelkanth Jewellers, Orra and Tribhovandas Bhimji Zaveri – the Original to send across some stunning designs. All of which drew immense praise for their craftsmanship and creativity from stylists and fashion press in America.
On display at the preview were these 28 spectacular designs from Forevermark. Sophisticated and delicate, the Red Carpet Collection features cocktail rings, earrings, ear-cuffs, arm bracelets, necklaces, maang tikkas and hath-phools. Set in white and rose gold, the pieces have been crafted with exquisite and exceptional Forevermark diamonds. The collection included sparkling designs ranging between 4 and 82 carats.
Leading ladies from Hollywood’s A – List like Paula Patton, Chloe Grace Moretz, Genevieve Morton and Dylan Penn dazzled in Forevermark India jewellery at the 87th Annual Academy Awards.
- Actress Chloe Grace Moretz wore the Forevermark Diamond Ear Cuff designed by NAC
- Actress Dylan Penn, wore a set of stunning Forevermark chandelier earrings designed by Narayan Jewellers
Mr. Sachin Jain, President – Forevermark, said, “It gives me immense pride to say year after year our Indian retail partners have pushed the boundaries of creativity, craftsmanship, innovation alike and imagined diamond jewellery that is astoundingly magnificent. The world has stood up and taken notice as our designs have taken centre stage and how time and again we have raised the bar incredibly high at a global level. This splendid showcase of fine diamond jewellery tonight represents more than just the pieces that went and got worn at The Oscar’s 2015, it is testament of our partnership and all we can achieve.”
ABOUT FOREVERMARK
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the DeBeers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.
FOREVERMARK INSCRIPTION & GRADING
Invisible to the naked eye, the inscription is made using bespoke technology from the DeBeers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20thof a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.
Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to www.forevermark.com