CashKaro.com reveals interesting online shopping trends& spending habits amongst Brothers& Sisters
- in & Flipkart rank top sites to buy Gifts/Rakhi online
- 67% of women prefer to buy Rakhi online this season
- in and ZoomIn.com are the most preferred sites to buy customized/personalized gifts online
- Chocolates/Cakes/Confectionery is the favorite gift category followed by fashion accessories
- 30% of total respondents opted for E-wallets like Paytmas their payment option
- Cashback & Coupons continue to be among the top factors that encourage one to shop online
National, August 27, 2015
One Thread, One Bond – A sentiment that resonates beautifully on the occasion of RakshaBandhan.
Brothers vow to protect theirsisters and shower a galaxy of gifts on her andsisters’tie a thread symbolizing her love and care. With the advent of ecommerce in India siblings can now purchase a variety of product categories without worrying about sparing timeto visit a mall. The sheer convenience and variety offered by ecommerce has been instrumental in leading to a great increase in Rakhi shopping this year compared to last.
CashKaro.com – India’s largest Cashback & Coupons site has come out with some interesting statistics based on a recent survey that brings out online shopping trends & spending habits this RakshaBandhan.
Here are some of the most significant takeaways from the online survey conducted pan India:
- HOW MUCH YOU ARE LIKELY TO SPEND ON GIFTING à Its payday for sisters as brothers are willing to splurge
Close to 50% of male respondents are willing to spend between Rs 1000-5000 on gifts as desired by their sisters. While 75% of female respondents said they would buy gifts within the range of Rs 2000.
- WHAT WOULD YOU WOULD LIKE TO GIFT?àSmiles and Sweets is what defines RakshaBandhan
Chocolates/Cakes/ Confectionery is the favorite gift categoryamongst both brothers & sisters followed by Fashion Accessories. Also, Mobile Phones& Accessories as gifts are top ranked. Besides, 20% of male respondents have opted for ‘’Giving Cash’’ to their beloved sisters.
- FAVORITE E-COMMERCE SITE TO BUY GIFTS FROM
Marketplaces can pride themselves in offering varied products across categoriesat competitive prices. Amazon.in &Flipkart dominate as top ranked sites for buying gifts/rakhi online. Paytm&Snapdeal are the two other preferred sites among respondents. 67% of women prefer to buy Rakhi online this season.
- BUY VIA WEBSITE OR THROUGH APP?
While smartphone users are increasing and retailers are pushing their APP model but still the Indian online shopper prefers to enjoy shopping via websites sitting on their desktop or tablet. A 60:40 ratio is witnessed when it comes to shopping via website than on APP.
- PREFERRED MODE OF PAYMENT WHILE SHOPPING FOR GIFTS ONLINE à Payment by Credit Card/Debit Card still rules but e-wallets like Paytm have gained traction
More than 32% of total respondents prefer paying by their Credit Card/Debit Card. While plastic cards still rule; digital wallets like Paytm are fast becoming the preferred choice – 30% men and 26% women have optedfor the e-wallet gateway. The survey also reveals ‘Cash on Delivery’ as a favorite payment option for 28% of women.
- Interestingly, the survey also reveals Vistaprint.inand ZoomIn.com as preferred sites for ordering Customized/personalized Gifts for your beloved.
**1000 people participated in the CashKaro.com survey
***More than 50% of the respondents were of the age 18-24 and primarily from Delhi NCR, Maharashtra, Rajasthan and Gujarat.
About CashKaro.com
CashKaro.com is India’s largest & fastest growing Cashback & Coupons site. Its members can get upto 60% Extra Cashback on their online shopping at Snapdeal, Amazon.in, Paytm, Jabong& 800+ ecommerce partners. All they need to do is visit the site from CashKaro and then shop. CashKaro receives commission from retailers from which it pays Cashback. This cashback is in the form of REAL CASH.
Best part is that Cashback is always paid over and above coupons, ongoing discounts and all other deals offered by retailers. This ‘Extra’ nature of Cashback is probably what makes CashKaro’s savings truly unique. Till date CashKaro has credited over Rs 15crores as cashback to its valued users and driven over Rs 350 crores of sales to partner retailers.
CashKaro was launched in April 2013. It was founded by Swati Bhargava and Rohan Bhargava, a young entrepreneur couple who left their lucrative Investment Banking jobs in London to start the Cashback business in the UK (Pouring Pounds) & have now expanded it to India. Both Swati and Rohan are alumni of The London School of Economics.
CashKaro is the only externally funded Cashback site in India. They successfully raised $750,000 funding in August 2013 by a group of angel investors in the UK from companies like Paypal, Gumtree, Investec & more.
To know more, please visit www.CashKaro.com
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